Discovery Networks 7700 Wisconsin Ave. Bethesda, MD 20814-3579 Do your homework for the producers on the Discovery Networks: they want concise, well-thought out pitches for their shows. The best place to get coverage here is… Continued
Archive: September 1998
Net Monitoring of Cendant Shows Controversy in Newsgroups
September 7th, 1998 by PRNEWSMonitoring newsgroups to understand what issues are gnawing at your customers or what perceptions linger in cyberspace about your company has become a key part of corporate reputation management. Because of that, PR NEWS commissioned… Continued
Telecom Provides Benchmark For Media Relations and Regulatory Affairs
September 7th, 1998 by PRNEWSWASHINGTON, D.C. – The telecommunications industry provides one of the most poignant examples of how the communications profession is evolving. Those mastering this kind of PR are finding that excelling in this arena requires a… Continued
Ad Abstract: Hernia Myths Shot Down with DTC Campaign
September 3rd, 1998 by PRNEWSTo set the record straight on age-old myths concerning hernias, BBK Communications launched a direct-to-consumer (DTC) campaign that promotes a tension-free hernia repair procedure using the "Cannonball Man." The month-long national campaign in June promoted… Continued
FDA’S Proposed Rule Will Allow Marketers Greater Flexibility
September 3rd, 1998 by PRNEWSA recent proposal by the Food and Drug Administration will have a significant impact on the sale and marketing of drugs, including biologics and medical devices. This means pharmaceutical marketers can have more latitude in… Continued
Hospital Web Site Earns Physician Respect With Clinical Trials Section
September 3rd, 1998 by PRNEWSSt. Elizabeth’s Medical Center is getting a two-fold benefit from its Web site that promotes on-going clinical trials: strengthened physician relations and a national reputation for cutting-edge medical research. The Web site’s main attraction is… Continued
Youth Drug Use Increasing
September 3rd, 1998 by PRNEWSAnti-drug awareness efforts still are missing the mark with U.S. youth, as drug use among adolescents and teens is increasing, according to a new study by the US Department of Health and Human Services (HHS).… Continued
Employer-based Diabetes Program Controls Disease
September 3rd, 1998 by PRNEWSWorksite educational programs are helping control diabetes for employees, according to a study conducted at a Chicago-based employer. The study involved First Chicago National Bank of Detroit [FCN] which offered a diabetes metillus education program… Continued
Seniors Expect Better Customer Service in Physician Offices
September 3rd, 1998 by PRNEWSSeniors are fed up with long waits at doctors’ offices and are open to using the Internet for health-related tasks but may be unaware of the possibilities, according to a recent study by Age Wave… Continued
Stretching Ad Dollars
September 3rd, 1998 by PRNEWSPHILDELPHIA – These remarks will sound familiar: "Our advertising budget was cut in half last year." "We’re pulling our advertising production in-house." "Our budgets are flat so we can’t keep up with the year before."… Continued