Archive: September 1998

Media Insight

September 7th, 1998 by

Discovery Networks 7700 Wisconsin Ave. Bethesda, MD 20814-3579 Do your homework for the producers on the Discovery Networks: they want concise, well-thought out pitches for their shows. The best place to get coverage here is… Continued

Net Monitoring of Cendant Shows Controversy in Newsgroups

September 7th, 1998 by

Monitoring newsgroups to understand what issues are gnawing at your customers or what perceptions linger in cyberspace about your company has become a key part of corporate reputation management. Because of that, PR NEWS commissioned… Continued

Telecom Provides Benchmark For Media Relations and Regulatory Affairs

September 7th, 1998 by

WASHINGTON, D.C. – The telecommunications industry provides one of the most poignant examples of how the communications profession is evolving. Those mastering this kind of PR are finding that excelling in this arena requires a… Continued

Seniors Expect Better Customer Service in Physician Offices

September 3rd, 1998 by

Seniors are fed up with long waits at doctors’ offices and are open to using the Internet for health-related tasks but may be unaware of the possibilities, according to a recent study by Age Wave… Continued

Employer-based Diabetes Program Controls Disease

September 3rd, 1998 by

Worksite educational programs are helping control diabetes for employees, according to a study conducted at a Chicago-based employer. The study involved First Chicago National Bank of Detroit [FCN] which offered a diabetes metillus education program… Continued

Youth Drug Use Increasing

September 3rd, 1998 by

Anti-drug awareness efforts still are missing the mark with U.S. youth, as drug use among adolescents and teens is increasing, according to a new study by the US Department of Health and Human Services (HHS).… Continued

Hospital Web Site Earns Physician Respect With Clinical Trials Section

September 3rd, 1998 by

St. Elizabeth’s Medical Center is getting a two-fold benefit from its Web site that promotes on-going clinical trials: strengthened physician relations and a national reputation for cutting-edge medical research. The Web site’s main attraction is… Continued

FDA’S Proposed Rule Will Allow Marketers Greater Flexibility

September 3rd, 1998 by

A recent proposal by the Food and Drug Administration will have a significant impact on the sale and marketing of drugs, including biologics and medical devices. This means pharmaceutical marketers can have more latitude in… Continued

Stretching Ad Dollars

September 3rd, 1998 by

PHILDELPHIA – These remarks will sound familiar: "Our advertising budget was cut in half last year." "We’re pulling our advertising production in-house." "Our budgets are flat so we can’t keep up with the year before."… Continued

HMO Breast Cancer Initiatives Recognized as Industry ‘Best Practices’

September 3rd, 1998 by

American Association of Health Plans (AAHP) is using its recognition program, "Best Practices in Women’s Health," to counter the mounting anti-managed care consumer backlash that blasts HMOs for providing limited access to specialized breast cancer… Continued