Archive: September 1998

Mark Your Calendar

September 17th, 1998 by

September 28-29: International Quality & Productivity Center’s "1998 Summit on Restructuring Internal Communications to Drive Radical Change" conference. New Orleans, La. 800/882-8684. October 11-13: The Alliance for Healthcare Strategy and Marketing’s 1998 Technology and Healthcare… Continued

Nutraceutical Industry Represents Homerun PR Opportunities

September 17th, 1998 by

Growing consumer demand for nutraceuticals is creating exciting PR opportunities for those adept at educating consumers about health-related benefits without violating Food & Drug Administration marketing limits. By the year 2000, the vitamin- and mineral-enriched… Continued

The News Monitor

September 17th, 1998 by

Sex Sells Condoms Ansell Personal Products, of Eatontown, N.J., claims to be the first to use sex, romance and physical attraction instead of responsibility and protection to sell its Lifestyles Condoms with 30-second commercials that… Continued

Calendar

September 14th, 1998 by

September 15: "IR for the Small Cap Company and Tabletop Exhibits," National Investor Relations Institute, Fairmont Hotel, San Francisco, 703/506-3570, http://www.niri.org. September 15-17: "1998 Crisis Communications Certification Course," Institute For Crisis Communications, The Jefferson Club,… Continued

Culling Lessons From Swissair Crash: Across-the-Board Commitment Needed

September 14th, 1998 by

Think of your crisis management plan as a mortgage on your company’s reputation – a debt that can be handled well or one that can get dangerously out of control, even accruing damaging late fees.… Continued

Can We Chat? The Lowdown on Where Net Language Lives

September 14th, 1998 by

As an Internet publicist, I’ve gotten used to having my work environment re-made every three months. But I was unprepared for the total upheaval in online chats this past quarter. For anyone doing Internet publicity,… Continued

Case Study: National Campaigns Increase Appetite for Veggie Burger

September 14th, 1998 by

Public relations and advertising worked together recently to bring Gardenburger, Inc. [GBUR] ahead of its competition in grocery stores sales and brand awareness. Sales and awareness of the meatless alternative to a hamburger was boosted… Continued

Trends & Ideas

September 14th, 1998 by

Focus on Philanthropy BPCC, Yankelovich Studies Point to Volunteerism, Sponsorships Two new surveys underscore the importance of the altruistic face corporate America is presenting not only to customers, but employees and others publics as well.… Continued

Op-Ed Alert

September 14th, 1998 by

Details on pitching an op-ed editor at key media outlets. Los Angeles Daily News Circulation : Weekday, 207,421; Sunday, 223,647 Contact: JoAnn E.B. Yerem, Op-Ed Editor Address: P.O. Box 4200, Woodland Hills, CA 91365-4200 Phone/Fax:… Continued

Media Insight: The Futurist

September 14th, 1998 by

7910 Woodmont Ave., Suite 450, Bethesda, MD 20814 The future looks bright but selective for pitches to The Futurist, a magazine that covers trends and ideas about the future. However, editors plead "look at the… Continued