Archive: September 1998

Faulty Chips, Chocolate Chips and Chipping Away at Your Reputation

September 21st, 1998 by

First of two parts SAN FRANCISCO – It seemed only natural – or American – for a conference covering crisis management to touch on the Clinton-Lewinsky matter. After all, there are few crises as potentially… Continued

NAIC Arms Consumers With HMO Data

September 17th, 1998 by

WASHINGTON, D.C. – Be prepared for a more educated consumer, as the National Association of Insurance Commissioners (NAIC) engages in an outreach initiative to inform consumers of HMO-related problems and steps to resolve complaints. The… Continued

On The Pulse: Healthcare Trends & Surveys

September 17th, 1998 by

Illiteracy Leads to Delay In Prostate Cancer Diagnosis The differences in literacy rates between African-American and white males may explain why the prostate cancer death rate of the former is more than twice the latter,… Continued

Social Marketing Program Takes on Costly Immunization Issue

September 17th, 1998 by

Operation Immunization, an award-winning social marketing program, is proving that big outreach ideas don’t require deep pockets. The Los Angeles program, launched in 1993 with $150,000 in seed money from the Unihealth Foundation and local… Continued

The ‘Women’s Audience’ Is A Myth

September 17th, 1998 by

Effective Segmentation Requires More Sophisticated Approach With "target audiences" still defined in broad terms such as women or seniors, the effectiveness of communications tactics automatically is limited, especially in the health sector where behaviors are… Continued

Hot Tools: Two Hospitals Test Analysis Software

September 17th, 1998 by

Long Island College Hospital (LICH) in Brooklyn and Louis Weiss Memorial Hospital (LWMH) in Chicago are beta-testing a comparative analysis software package designed to help executive management make more informed decisions about strategic direction, cost-effectiveness… Continued

Editor’s Note

September 17th, 1998 by

Are you making what you’re worth? Find out in HPRMN’s 1998 Salary Survey and Exclusive Guide to Executive Recruiters, to be published next month. To be included in the recruiters guide, please contact Ann Brandstadter… Continued

Aggressive Incentive-Based Packages Offset Modest Salary Increases

September 17th, 1998 by

Executive compensation for healthcare CEOs rose only 1.5 percent last year and communicators aren’t faring much better, according to initial findings of an annual salary survey released exclusively to Healthcare PR & Marketing News. CEO… Continued

M&A Watch

September 17th, 1998 by

An Eye On The Changing Healthcare Climate Who: Hamot Health Foundation, in Erie, Pa., ends consolidation efforts with Saint Vincent Hospitals, also in Erie. These healthcare providers are among the top three employers in the… Continued


September 17th, 1998 by

Account Executive: Tired of not getting repeat sales because your present employer can’t deliver results your clients expect? Cutting edge VNR/SMT/internet PR firm is looking for an account executive with a future. Great compensation package.… Continued