Archive: September 1998

First of two parts SAN FRANCISCO – It seemed only natural – or American – for a conference covering crisis management to touch on the Clinton-Lewinsky matter. After all, there are few crises as potentially… Continued

Sex Sells Condoms Ansell Personal Products, of Eatontown, N.J., claims to be the first to use sex, romance and physical attraction instead of responsibility and protection to sell its Lifestyles Condoms with 30-second commercials that… Continued

Long Island College Hospital (LICH) in Brooklyn and Louis Weiss Memorial Hospital (LWMH) in Chicago are beta-testing a comparative analysis software package designed to help executive management make more informed decisions about strategic direction, cost-effectiveness… Continued

Effective Segmentation Requires More Sophisticated Approach With "target audiences" still defined in broad terms such as women or seniors, the effectiveness of communications tactics automatically is limited, especially in the health sector where behaviors are… Continued

Operation Immunization, an award-winning social marketing program, is proving that big outreach ideas don’t require deep pockets. The Los Angeles program, launched in 1993 with $150,000 in seed money from the Unihealth Foundation and local… Continued

Illiteracy Leads to Delay In Prostate Cancer Diagnosis The differences in literacy rates between African-American and white males may explain why the prostate cancer death rate of the former is more than twice the latter,… Continued

WASHINGTON, D.C. – Be prepared for a more educated consumer, as the National Association of Insurance Commissioners (NAIC) engages in an outreach initiative to inform consumers of HMO-related problems and steps to resolve complaints. The… Continued

Are you making what you’re worth? Find out in HPRMN’s 1998 Salary Survey and Exclusive Guide to Executive Recruiters, to be published next month. To be included in the recruiters guide, please contact Ann Brandstadter… Continued

Executive compensation for healthcare CEOs rose only 1.5 percent last year and communicators aren’t faring much better, according to initial findings of an annual salary survey released exclusively to Healthcare PR & Marketing News. CEO… Continued

An Eye On The Changing Healthcare Climate Who: Hamot Health Foundation, in Erie, Pa., ends consolidation efforts with Saint Vincent Hospitals, also in Erie. These healthcare providers are among the top three employers in the… Continued