Archive: September 1998

You Have 458 Days TO Figure It Out

September 28th, 1998 by

The Year 2000 computer crisis is the topic of a one-day forum sponsored by PR NEWS and APCO Associates Feb. 22, 1999, at the Capital Hilton in Washington, D.C. Corporate communicators and Y2K experts will… Continued

Industry News

September 28th, 1998 by

Breaking News: Microsoft PR Changes May Result in Loss of Shandwick Microsoft’s relationship with its agency Shandwick International PR may be on the decline and its ties to Edelman PR Worldwide on th e upcline,… Continued

Industry News & Trends

September 21st, 1998 by

The Thomas L. Harris/Impulse Research Public Relations survey for 1998 again points to the variety of disciplines – from media training to labor relations – being spearheaded by communicators. The chart below shows where resources… Continued

Calendar

September 21st, 1998 by

September 25 "IABC’s Technology Power Workshop," IABC, The Big Red Building, New York, 718/531-9495. September 25 "From Coalitions To Partnerships: Tactics and Opportunities," Public Affairs Council, ANA Hotel, Washington, D.C., 202/872-1790; http://www.pac.org. October 7-9 "The… Continued

JobTracker

September 21st, 1998 by

Account Executive – Tired of not getting repeat sales because your present employer can’t deliver results your clients expect? Cutting-edge VNR/SMT/Internet PR firm is looking for an account executive with a future. Great compensation package.… Continued

Boston Globe: Slow on the Take, Apologizing…

September 21st, 1998 by

By Katharine Delahaye Paine How much communications is enough? I feel like a journalistic Golidlocks – finding a company whose mouth is too big, and another that is too small, and still looking for one… Continued

Launching Outreach Initiatives

September 21st, 1998 by

Although community health initiatives don’t have to be costly, they do require a high level of creativity, commitment and passion, says Greg Waskul of Waskul World Wide Communications, in Glendale, Calif., who helped launch the… Continued

Social Marketing Program Takes on Costly Immunization Issue

September 21st, 1998 by

An award-winning social campaign in Los Angeles is proving that big outreach ideas don’t always require deep pockets. Operation Immunization launched in 1993 with $150,000 in seed money from the Unihealth Foundation and local organizations… Continued

Media Insight

September 21st, 1998 by

Seattle Times P.O. Box 70 Seattle, WA 98111 The wind and rain may be affecting the moods of the staff, who are not receptive to continual voice messages or calls. Since phone pitching is an… Continued

Managing PR Wisdom Through the Power of Consensus

September 21st, 1998 by

Patrice Tanaka, CEO and creative director of PT&Co. and a PR diva of sorts, is earning a reputation for helping oversee a growing New York-based PR boutique (billings have grown from $600,000 in 1990 to… Continued