Archive: July 1998

Whether printed or spoken, effective communications about medical subjects require clarity. The real PR communications challenge lies in the process of facilitating the translation of consumer-unfriendly concepts or terms into comprehensible and usable messages. A… Continued

Getting 7,000 employees to believe that their ideas matter and will be valued by managers was Kaiser Permanente’s internal communications charge last year. Results from its recent employee opinion survey indicated that employees needed stronger… Continued

Patient Satisfaction is Rising, Despite Managed Care Backlash Despite the negative publicity that plagues managed care, patient satisfaction has surged over the last two years, according to a new survey by Deloitte & Touche, a… Continued

Thirty-two Connecticut hospitals agreed on June 26 with the Justice Department’s recommendations to set up the first statewide system of round-the-clock sign language interpreters for patients who are deaf or hard of hearing. The case… Continued

With managed care squeezing national research dollars, there’s no room for competition where cancer is concerned. Which is why three of the nation’s top academic hospitals for cancer research – Dana-Farber Cancer Institute, Brigham &… Continued

July 23-24: Strategic Research Institute’s "Competitive Positioning of Hospitals and Health Systems in Today’s Evolving Market." Chicago. 212/302-1800. August 29-September 2 Society for Healthcare Strategy and Market Development’s Third Annual Educational Conference. Philadelphia. 312/ 455-4577.… Continued

Mother’s ‘Criminal’ Past Doesn’t Detract From Web Birth When the National Enquirer broke the story a few days after a Florida woman gave birth live on the Internet, alleging she had a "lengthy criminal past"… Continued

Bridging the gap with the right patient advocacy organizations is key to gaining support from influential patient groups, legislators and medical funding sources. Extending this olive branch is best done in the early stages of… Continued

Breaking News Lyondell to Drop Ketchum For New Firm. Lyondell Petro Chemicals, a publicly-traded chemical maker based in Houston, is searching for a new PR firm for national media relations. Ketchum Public Relations, New York,… Continued

These days, the odds of facing a lawsuit are about the same as receiving a Ken Starr subpoena if you work at the White House. So this month, we look at two vastly different approaches… Continued