Archive: July 1998

Converting Videos and Audio News to the Net

July 20th, 1998 by

Medialink, New York, is releasing (July 27) its free "The Webcasting Handbook – A Practical Guide to Video & Audio on the Web." Here, PR NEWS provides you with an exclusive sneak preview of some… Continued

Media Monitor

July 20th, 1998 by

Press Policies on Gadgets, Free Products & Other Giveaways Each month, we’ll look at "gift policies" of three media organizations. Please e-mail editor Debra Murphey at dmurphey@phillips.com with suggestions for Media Monitor profiles. Publication: Baltimore… Continued

UPI Relaunches Brand – Leveraging New CEO and Internet ‘Packages’

July 20th, 1998 by

United Press International, the time-honored wire service that became a sleeping dog after slipping into bankruptcy in the 1980s and 1990s, previews its new image next month, based on Internet-delivered knowledge packages. The debut is… Continued

Market Trends

July 20th, 1998 by

M&As – Not Music To Consumers’ Ears Companies may not be able to soft sell consumers on the benefits of mergers, according to a new study by Wirthlin Worldwide. The McLean, Va.-based company found that… Continued

Calendar

July 20th, 1998 by

PR NEWS Advanced Crisis Management & Media Relations Two-Day Workshop Sept. 14-15 at the Sir Francis Drake Hotel, San Francisco. PR NEWS subscribers receive a special discount. Call 888/707-5814. August 3-4 "Strategic Planning In Investor… Continued

Opus Puts in Leg Work for No Nonsense Brand

July 20th, 1998 by

Corporations rarely slice and dice advertising budgets to build grassroots regional integrated communications campaigns. But Kayser-Roth Corporation this year plans to spend its advertising dollars on a mobile marketing campaign, which is pure PR for… Continued

Industry News

July 20th, 1998 by

On the Radar Screen Where There’s Smoke, There’s Fire The Blaze Company, a California-based PR firm, made the most of its overages of over-sized matchbooks in a Fourth of July campaign promoting the company. Blaze… Continued

Industry News

July 13th, 1998 by

Breaking Account Win; Search for New Firm PR NEWS has learned that Goddard Claussen, a Washington-D.C. based public relations and public affairs firm, will again partner with the Health Insurance Association of America (HIAA), also… Continued

The Agency Page: Recent PR Account Wins General

July 13th, 1998 by

Brownstein Group Advertising and PR (Philadelphia) will handle PR for Frankford Candy Company (Philadelphia) makers of Peter Pan Peanut Butter Cups with its brand of product "finger printing." Danlee PR (Red Bank, N.J.) becomes the… Continued

P&G Chews the Fat with Media on Safety of Olean

July 13th, 1998 by

When Procter & Gamble launched its fat-free cooking oil, Olean, to the national media in February, it used several catchy fat-focused analogies to demonstrate American fat consumption. For example, one print ad featured a train… Continued