Archive: July 1998

Mark Your Calendar

July 23rd, 1998 by

July 23-24 Strategic Research Institute’s "Competitive Positioning of Hospitals and Health Systems in Today’s Evolving Market." Chicago. 212/302-1800. August 29-September 2 Society for Healthcare Strategy and Market Development’s Third Annual Educational Conference. Philadelphia. 312/455-4577. October… Continued

M&A Watch: An Eye On The Changing Healthcare Climate for the Communicator

July 23rd, 1998 by

Who: Blue Shield of California (BSC), based in San Francisco, acquires CareAmerica Health Plans (CA), based in Woodland Hills, Calif. This is the first time a for-profit health plan has transitioned into a non-profit plan,… Continued

Survey Finds Nonprofit Conversions Place Charitable Funds At Risk

July 23rd, 1998 by

A consumer activist group is attempting to keep at center stage a debate over how charitable funds are used in nonprofit-to-for-profit conversions. Its latest study slams five hospitals in Texas. The report, "Preserving the Charitable… Continued

Cable World Handles Ad Insert Error With Finesse

July 20th, 1998 by

When the June 22 issue of Cable World rolled off the presses, everything seemed normal – until advertising client Showtime received its VIP copy. Showtime had first dibs to see its gatefold advertisement for the… Continued

Fast Fact: UPI’s Staff Structure

July 20th, 1998 by

UPI, whose bureaus and legions of thousands once speckled the globe in omnipresent fashion, has cut its workforce over the years. It now has about 250 employees and 500 stringers at key locations in Beijing,… Continued

Media Insight

July 20th, 1998 by

Bloomberg Television 499 Park Ave, 15th Floor, New York, NY 10022 Bloomberg’s Forum team is responsible for securing guests for all of its executive interview series, "The Bloomberg Forum." Forum interviews are archived on the… Continued

Op-Ed Alert

July 20th, 1998 by

This feature details how to pitch an op-ed editor at key media outlets. Information is culled from "Op-Ed Biz," and is printed with permission from Clifton Parker Public Relations, 415/459-4118. Arizona Republic Circulation Weekday, 399,702,… Continued

Reporters Share Anecdotes About PR & Offer Advice to Improve Strategies

July 20th, 1998 by

Reporters and editors have a simple request for those on the other side of the communications fence: practice professionalism, courtesy and attentiveness. Editors and managing editors of Phillips Business Information (of which PR NEWS is… Continued

JobTracker

July 20th, 1998 by

You may place a Job Tracker ad ($100, prepaid/$75 per listing) for 2 weeks in PR NEWS as well as sister publications Healthcare PR & Marketing News and Interactive PR & Marketing News. Contact Robert… Continued

Award Alert

July 20th, 1998 by

Award Communicator Awards Deadline Print entries Feb. 20, 1999 Video entries Nov. 20, 1998 Audio entries Oct. 23, 1998 Entry Form INFO Communicator Awards 2214 Michigan, Suite E Arlington, TX 76013 Tel: 817/459-4011 Email: tca@imagin.net… Continued