Who: Blue Shield of California (BSC), based in San Francisco, acquires CareAmerica Health Plans (CA), based in Woodland Hills, Calif. This is the first time a for-profit health plan has transitioned into a non-profit plan,… Continued
Archive: July 1998
Survey Finds Nonprofit Conversions Place Charitable Funds At Risk
July 23rd, 1998 by PRNEWSA consumer activist group is attempting to keep at center stage a debate over how charitable funds are used in nonprofit-to-for-profit conversions. Its latest study slams five hospitals in Texas. The report, "Preserving the Charitable… Continued
Opus Puts in Leg Work for No Nonsense Brand
July 20th, 1998 by PRNEWSCorporations rarely slice and dice advertising budgets to build grassroots regional integrated communications campaigns. But Kayser-Roth Corporation this year plans to spend its advertising dollars on a mobile marketing campaign, which is pure PR for… Continued
Market Trends
July 20th, 1998 by PRNEWSM&As – Not Music To Consumers’ Ears Companies may not be able to soft sell consumers on the benefits of mergers, according to a new study by Wirthlin Worldwide. The McLean, Va.-based company found that… Continued
Op-Ed Alert
July 20th, 1998 by PRNEWSThis feature details how to pitch an op-ed editor at key media outlets. Information is culled from "Op-Ed Biz," and is printed with permission from Clifton Parker Public Relations, 415/459-4118. Arizona Republic Circulation Weekday, 399,702,… Continued
Media Insight
July 20th, 1998 by PRNEWSBloomberg Television 499 Park Ave, 15th Floor, New York, NY 10022 Bloomberg’s Forum team is responsible for securing guests for all of its executive interview series, "The Bloomberg Forum." Forum interviews are archived on the… Continued
Fast Fact: UPI’s Staff Structure
July 20th, 1998 by PRNEWSUPI, whose bureaus and legions of thousands once speckled the globe in omnipresent fashion, has cut its workforce over the years. It now has about 250 employees and 500 stringers at key locations in Beijing,… Continued
Cable World Handles Ad Insert Error With Finesse
July 20th, 1998 by PRNEWSWhen the June 22 issue of Cable World rolled off the presses, everything seemed normal – until advertising client Showtime received its VIP copy. Showtime had first dibs to see its gatefold advertisement for the… Continued
Reporters Share Anecdotes About PR & Offer Advice to Improve Strategies
July 20th, 1998 by PRNEWSReporters and editors have a simple request for those on the other side of the communications fence: practice professionalism, courtesy and attentiveness. Editors and managing editors of Phillips Business Information (of which PR NEWS is… Continued