In the last issue, our story, "Cancer Research Mobilizes Branding Efforts of Three Academic Hospitals," identifies Cronin and Company’s headquarters in Boston. The advertising agency is located in Glastonbury, Conn.
Archive: July 1998
The News Monitor
July 23rd, 1998 by PRNEWSMarketing Campaigns: Tainted Pharmaceutical Drug Seeks Advocacy Support The FDA approval of thalidomide last week, comes with a compelling new way to market a drug haunted by a tragic history. Most people still associate thalidomide… Continued
Ad Abstract: Train Promotes New ‘Main Line’ Partnership for Pediatric Care
July 23rd, 1998 by PRNEWSCampaign Boosts Patient Referrals by 50% Using a choo-choo train to promote its "Main Line" partnership, duPont Hospital for Children in Wilmington, Del., and Bryn Mawr Hospital in Bryn Mawr, Pa., launched a multimedia campaign… Continued
Rebuilding Public Trust When Healthcare Confidence is Shattered
July 23rd, 1998 by PRNEWSIf anyone is happy with the status of the healthcare system in the U. S. today, that person is keeping awfully quiet. From anti-managed care legislation in Congress, to providers who are being told by… Continued
Start Up Company Gets Doctors Attention with Phone Cards
July 23rd, 1998 by PRNEWSResponse Rate Averages 55% to 75% The first time Teva Marion Partners, used long distance phone cards as a survey hook last year, they generated a 75% response rate among its target audience of physicians,… Continued
On the Pulse – Trends and Surveys In the Healthcare Industry
July 23rd, 1998 by PRNEWSHealthy Seniors Are HMOs’ Prime Target Medicare HMO advertising targets healthy seniors while ignoring the disabled segment, according to a new report by the Henry J. Kaiser Foundation, a Washington, D.C.-based philanthropy that sponsors healthcare… Continued
DTC Spending Exceeds $1 Billion
July 23rd, 1998 by PRNEWSSpending on direct to consumer (DTC) prescription drug advertising will climb to at least $1.3 billion in 1998, an increase of more than 50 percent, according to IMS Health, a market research firm in Plymouth… Continued
Unique Acquisition Deal Will Put Doctors In Marketing/PR Drivers’ Seat
July 23rd, 1998 by PRNEWS200 Doctors Form Group to Save Hospitals An unusual deal is brewing in which doctors are coming to the rescue of two Chicago hospitals. If approved, the owner-doctors will be thrust into a new leadership… Continued
JobTracker
July 23rd, 1998 by PRNEWSFEED A FEVER Turn up the heat on your career at the West’s hottest and fastest growing healthcare public relations firm. You’re a savvy, agency professional -AE, SAE, AS or VP level – with a… Continued
Mark Your Calendar
July 23rd, 1998 by PRNEWSJuly 23-24 Strategic Research Institute’s "Competitive Positioning of Hospitals and Health Systems in Today’s Evolving Market." Chicago. 212/302-1800. August 29-September 2 Society for Healthcare Strategy and Market Development’s Third Annual Educational Conference. Philadelphia. 312/455-4577. October… Continued