Archive: June 1998

New Hires & Promotions

June 8th, 1998 by

New Hires The Aker Partners names Gregory Howard as associate partner to its Washington D.C.,-based office; he was a publicist at Fenton Communications. Allied Domecq, Southfield, Mich., names Earnestine Perry corporate communications director for Allied… Continued

Shandwick’s Toy Launch for Microsoft Educates, Creates Buzz

June 8th, 1998 by

When Microsoft Corp. [MSFT] approached Shandwick/New York in November 1996 to promote its new "Barney ActiMates" interactive toy, the firm faced an equal number of possibilities and challenges. While Shandwick had the leverage of promoting… Continued

Calendar

June 8th, 1998 by

June 12-14: "Education Conference," Public Relations Society of America,College Park, Md., 212/955-2230, http://www.prsa.org. June 14-17 : "IABC 1998 International Conference," International Association of Business Communicators, Hyatt Regency, New Orleans, 800/776-4222; http://www.iabc.com. June 18-19: "PR Open… Continued

Market Trends

June 8th, 1998 by

PAG Study Shows Southwest Flying High in Customers’ Minds Just when you thought the kudos bestowed upon Southwest Airlines may have come to a halt, the company comes out on top in a recent report… Continued

Op-Ed Alert

June 8th, 1998 by

In addition to our weekly Media Insight feature, PR NEWS now provides you with the details on pitching an op-ed editor at key media outlets in every issue. Information is culled from "Op-Ed Biz," and… Continued

Media Insight: Black Radio Network

June 8th, 1998 by

166 Madison Avenue, 4th Floor Newsroom, New York, NY 10016-5432 Founded in 1966, Black Radio Network is one of the oldest and largest minority oriented radio networks, broadcasting to 168 stations nationwide. The network covers… Continued

High-Profile Clients Turn To Smaller Agencies, Not Big Names

June 8th, 1998 by

A growing breed of PR executives are giving large PR houses a run for the money because clients are hiring smaller firms for their experience, not for their prestigious brand names. The idea of a… Continued

Leveraging Your Brand to Guarantee A Place in Tomorrow’s Business World

June 8th, 1998 by

The likelihood that your company won’t be touched by today’s frenetic business climate is probably close to nil. But a strong communications plan based on managing brand reputation can be an insurance policy in the… Continued

Use Employees as a Sounding Board for Your Advertising

June 1st, 1998 by

Communication professionals rarely have the time to keep up with the constant flow of academic literature. This column helps bridge the gap between communication theory and communication practice. Drawing from fields such as organizational communication,… Continued

Cancer Campaign Ends Sponsorship to Expand Media Coverage

June 1st, 1998 by

Passing up an exclusive TV sponsorship package opened promotional doors for The Susan G. Komen Foundation’s Race For The Cure breast cancer campaign in Houston and led to a 26 percent jump in race participation.… Continued