ON THE RADAR SCREEN AT&T PR Staff To Grow With TCI Merger Given that AT&T [T] is putting the final touches on a deal to acquire cable giant TCI for $30 billion, the PR department… Continued
Archive: June 1998
Preparing for Communications Job Changes With a New CEO
June 29th, 1998 by PRNEWSPR is sure to experience some re-organizational pains when a CEO is given carte blanche as a change agent. For example, Louis V. Gerstner Jr. joined IBM [IBM] in 1993 and recruited as VP of… Continued
Media Monitor Profiles
June 29th, 1998 by PRNEWSIn this new monthly feature, we look at where the fruits of some of your labors go. That fancy paperweight, or trip invitation to the Bahamas or digital camera that you sent to 30 select… Continued
Golden Arches Looks for 24-Carat Fix With PR, Marketing Adjustments
June 29th, 1998 by PRNEWSNew CEO, Business Changes to Have Communications Impact An unprecedented move to cut more than 400 jobs and the promotion of McDonald’s Corp. [MCD] new CEO, Jack Greenberg, signal a new era for the American… Continued
Mark Your Calendar
June 25th, 1998 by PRNEWSJune 25–26 IBC’s Advanced Strategies for Marketing Pharmaceuticals over the Internet conference. Washington, D.C. 508/481-6400. July 23-24 Strategic Research Institute’s "Competitive Positioning of Hospitals and Health Systems in Today’s Evolving Market." Chicago. 212/302-1800 August 29-September… Continued
Managed Care Hot Tools
June 25th, 1998 by PRNEWSNew Software Forecasts Healthcare Trends Forecasting geographic healthcare usage trends is challenging for industry marketers who need to make savvy strategic planning decisions. Avenir, a new software program launched by Healthdemographics, tackles this challenge by… Continued
Reaching Employee Groups: Marketing Dos and Don’ts
June 25th, 1998 by PRNEWSAmong the escalating changes brought on by managed care, one of the most significant for healthcare marketers is reaching the relatively new audience of large employee or association groups. These organization are are hard-pressed to… Continued
Top-Ranked Health Plans Use Recognition to Boost Brand
June 25th, 1998 by PRNEWSCustomer loyalty and member services top the list of what determines a health plan’s long-term viability, according to the Sachs Group, which recently named 11 health plans to its 1998 Sachs Honor Roll list. The… Continued
Getting On The HMO Radar Screen with Managed Care Contracting
June 25th, 1998 by PRNEWSAs hospitals try to tap into the multi-billion dollar managed care revenue stream, provider marketing must expand to include managed care contracting responsibilities. Nancy Hess, manager of healthcare consulting at Altschuler, Melvoin and Glasser (AM&G)… Continued
Earning A Seat at the Benchmarking Table with Research
June 25th, 1998 by PRNEWSThe competitive pressures of managed care are adding one more compelling reason for hospitals to benchmark. Surprisingly, however, marketers are not as involved in this competitive-intelligence-gathering process as they should be. Marketers often are the… Continued