Archive: April 1998

The industry shift toward innovative branding, strategic planning and creative use of limited resources is evident in the winning campaigns of Healthcare PR and Marketing News’ 1997 "Best PR & Marketing Campaigns." These efforts prove… Continued

Read about great campaigns, foot-in-the-mouth PR situations, ugly corporate maneuvers and more in PR NEWS’s latest report, "PR: The Good, The Bad and the Ugly." (Your company and client may even be featured in this… Continued

Don’t Forget to Track Those Rogue Web Sites It’s clear that PR pros don’t wear blinders when it comes to the Web’s power to distribute information, but some may be missing other Net opportunities. Only… Continued

Responses to the question, "The Internet (including Intranets and Extranets) will change how communications/public relations resources are deployed at my company within the next three years." Strongly Agree 34% Agree 55% Neither Agree nor Disagree… Continued

In addition to our weekly Media Insight feature, PR NEWS now provides you with the details on pitching an op-ed editor at key media outlets in every issue. Information is culled from "Op-Ed Biz," and… Continued

PR NEWS offers the Media Insight feature as a site license. For more information, please contact Peter Coddington, 800/416-8490.

Address: 400 East College Street, Georgetown, Ky. 40324; ph: 502/863-7032 This is being couched as an entirely new format for public radio: the blend of entertainment and hard news for participating stations. We recommend that… Continued

PR NEWS will begin running letters to the editor. Submissions will be edited for style, grammar and length and can be no longer than 500 words. The editors will select letters that are published. Send… Continued

Media training isn’t exactly rocket science but it remains a perplexing component of PR. Even as the business world seems to be growing technologically savvy, executives are found eating crow or stumbling over poor explanations… Continued

Acct. Exec/BLASS COMMUNICATIONS LLC. PR Agency in the Albany, NY area seeks an account executive with a minimum of three years agency, corporate communications or trade association experience. Account mix includes national product publicity, consumer… Continued