Who: PacifiCare Health Systems acquired FHP on Feb. 14, 1997, and announces potential layoffs of 900 employees. When: First round of layoffs involving 700 employees occured in February, the second round involved 300 employees and… Continued
Archive: February 1998
The News Monitor
February 19th, 1998 by PRNEWSCrisis Communications Columbia/HCA Forms Compliance Committee Columbia/HCA’s besieged image suffered another setback when the FBI’s mission to uncover its alleged billing fraud schemes picked up momentum last week with the release of a comprehensive report… Continued
Call For Entries
February 19th, 1998 by PRNEWSContest for the Best PR & Marketing Campaigns of 1997 Healthcare PR & Marketing News is calling for entries for its second annual contest for the Best PR Campaign and Best Marketing Campaign. This award… Continued
Medicare Health Plan Recruits Soldiers to Block HCFA Project
February 19th, 1998 by PRNEWSTo protect the "competitive and robust" Medicare turf in Denver, PacifiCare of Colorado (PC) mounted a public affairs showdown that sent the Health Care Financing Administration (HCFA) packing. Racing against the clock, the gutsy crisis… Continued
On the Pulse
February 19th, 1998 by PRNEWSNew Online Research Reveals Healthcare User Profiles Research firm FIND/SVP and healthcare communications expert Michael S. Brown released a "HealthMed Retrievers" report, last month, that discusses profiles of online healthcare information surfers. Brown, president and… Continued
New Agency Division Targets Women, Revamps Communications Strategy
February 19th, 1998 by PRNEWSRecognizing that women account for 80% of all healthcare decisions, Robert A. Becker launched its "Female Focus" division earlier this month that will specialize in crafting strategic, research-based communications to capture this market of healthcare… Continued
Health Plans Tap Into Fitness Craze To Retain Healthy Members
February 19th, 1998 by PRNEWSHealth plan disenrollment rates are hovering as high as 40% in states like New York and California (hotbeds of HMO competition) making retention marketing a top priority. More and more health plans are putting some… Continued
Industry News
February 16th, 1998 by PRNEWSTools: “The Red Book” Hits the Streets The Public Relations Society of America has released "The Red Book – A Directory of the PRSA Counselors Academy," a 122-page resource that offers an alphabetical listing of… Continued
What Cos. Are Doing
February 16th, 1998 by PRNEWSThe Wilson Learning Corp., which is based in Minnesota, gives a Mickey Mouse watch to each staff member after three months of employment as a reminder to have fun while working for the company. And… Continued
Basic, Old-Fashioned PR Tools, Strategy Get Media on Board
February 16th, 1998 by PRNEWSIt’s one thing to construct an entire PR strategy when the client’s product or concept is fully executed, and can be seen, photographed, touted on TV and blasted across the Web. And entirely another when… Continued