New Workshop Designed To Alleviate Your Crisis Concerns PR NEWS Seminarsc is hosting a one-day Advanced Crisis Management Workshop on Feb. 17 at the Sheraton Washington in D.C. More than 15 industry leaders will offer… Continued
Archive: January 1998
Corporate Sponsorship to Reach $6.8 Billion Mark This Year
January 5th, 1998 by PRNEWSMarketers/PR Pros Should Study Which Consumers Are Most Influenced by Sponsorships Corporate sponsorship, which includes the red-hot trend of cause-related marketing, is expected to be 15 percent higher in 1998 over last year, according to… Continued
Keeping A Pulse On Crises
January 5th, 1998 by PRNEWSPR professionals will likely be meeting crisis management issues head-on this year – and going into the next century. But part of what will make your crisis planning run smoother is reaching consensus at all… Continued
Industry News
January 5th, 1998 by PRNEWSOn the Radar Screen: So Far, Tyson Stands Behind Its Public Affairs Man What might not be clear in the hoopla that’s surrounded Tyson Foods Inc. (the company agreed in a plea bargain reached last… Continued
Questions That Need to Put to Those Organizations That Commission PR Evaluation Studies
January 5th, 1998 by PRNEWSWhat are, or were, the specific goals and/or objectives of the PR, public affairs and/or marcom program, and can these be stated in quantitative or measurable fashion? (e.g., to double the number of inquiries received… Continued
’97 Wrap-Up: Communications Rules To Heed
January 5th, 1998 by PRNEWSThe New Year in Britain will no doubt be rung in to the tune of mad cows being slaughtered. The British government’s handling of this risk issue on a scale of 1 to 10 would… Continued
Taking the Health Information High Road
January 5th, 1998 by PRNEWSIf you are thinking about taking the lead on health information in your area, make sure it’s a "natural position" for your health organization to take, says Virginia Hunt and Jay Caughlin, who headed up… Continued
Getting a Grip on Measurement: The Turn Toward More Objective Strategies
January 5th, 1998 by PRNEWSMeasurement has always been somewhat of a needle in a haystack – the most elusive of PR chores to standardize and prove. But media analysis today is increasingly being based on management perspective and establishing… Continued