Archive: January 1998

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Calendar

January 22nd, 1998 by

January 31-February 3 American Hospital Association’s Annual Membership Meeting. Washington, D.C. 202/638-1100. February 19-21 University of California at San Francisco’s Cardiovascular Health: Coming Together for the 21st Century, A National Conference. San Francisco. 415/476-5808. March… Continued

The News Monitor

January 22nd, 1998 by

Managed Care: Alternative Healthcare Gets a Boost in Minnesota Responding to growing member demand for alternative healthcare coverage, HealthPartners will become the first health plan in Minnesota to offer access to a broad range of… Continued

Advocacy Action Plan

January 22nd, 1998 by

Often activist groups announce their intentions in advance – especially if they’re seeking media attention. This gives the healthcare organization a chance to gather information from existing sources in the community and develop situation-specific responses.… Continued

AMA Learns Tough Lesson, Treads Carefully Into Corporate Relationships

January 22nd, 1998 by

Acutely aware that it went too far, the American Medical Association is in image-repair mode as it clarifies its position on corporate arrangements. For the AMA, the Sunbeam fiasco has become a case study in… Continued

Analysts Value MD&A Forecast, According to Potlatch Corp. Report

January 19th, 1998 by

As promised last week by PR NEWS, here are perspectives from analysts about annual reports included in "The Essentials" report by the Potlatch Corp.’s Minnesota Pulp and Paper Division. We’re running the comments verbatim so… Continued

Agency Provides PR Piece of the Puzzle for Federal Health Program

January 19th, 1998 by

In 1990, Congress passed the Breast and Cervical Cancer Mortality Act to educate women about breast and cervical cancer screenings, but it took five years before that decision filtered down to every state in the… Continued

Calendar

January 19th, 1998 by

Jan. 22: "Digitizing the Press Office," ASAE, Washington, D.C., 202/371-0940. Jan. 22: "Managing Multiple Priorities," Dun & Bradstreet, Quality Hotel, Arlington, Va., 212/692-6600; http://www.dnbcorp.com. Jan. 22-23: "X Thinking ’98 – Reevaluating Generation X," Institute For… Continued

Corrections

January 19th, 1998 by

A Dec. 8 Page 1 article about using rogue Web sites to tap into customers’ minds focused on Packard Bell NEC’s online monitoring via PR firm Ketchum. The story erred in listing Hewlett-Packard as the… Continued

Market Trends

January 19th, 1998 by

Cyber News : Polish Your Online PR As users have become more Web acclimated, they’ve become more reliant on the Internet as a business and day-to-day medium, according to "The Consumer Internet Market, 1997-2002" report… Continued

The Air Force Times

January 19th, 1998 by

6883 Commercial Drive Springfield, Va. 22159 Editor’s Note: Although we found these editors less than enthusiastic, in the interest of fairness we must also say they weren’t snooty. We’re convinced the abruptness we encountered is… Continued