Archive: January 1998

S. Korea Scouts Burson-Marsteller For PR Bailout During Crisis

January 26th, 1998 by

The International Monetary Fund’s $57 billion bailout to help repair South Korea’s flagging economy might seem like some much-needed salve, but sources say what this Asian country also needs is an image makeover, and private… Continued

Candor: The Key to Crisis Communications

January 26th, 1998 by

TWA [TWA] Flight 800 goes down. Texaco [TX] executives are accused of racism. Mitsubishi [2694Z] is racked with allegations of sexual harassment by supervisors of its female employees. A sect holes up in a building… Continued

Association Aims To Get Parents, Kids To Read All About It

January 26th, 1998 by

Is the expression "read all about it" about to become a piece of history? Not if the Vienna, Va.-based Newspaper Association of America’s new campaign is successful in re-energizing a medium and an industry that… Continued

Calendar

January 26th, 1998 by

Jan. 29: "Inside The Newsroom," Bulldog Reporter and PR Newswire, The Renaissance Hotel, Washington, D.C., 800/959-1059. Jan. 29-30: The DMA 1998 Brand Marketing Conference," Direct Marketing Association, Hyatt Regency O’Hare, Chicago, 212/790-1500; http://www.the-dma.org. Jan. 29-30:… Continued

Correction

January 26th, 1998 by

The deadline for the Medical Marketing Association’s Annual In-Awe Awards is Feb. 6. It was incorrect in the "1998 Calendar of PR & Marketing Events."

Market Trends

January 26th, 1998 by

E-Mail Survey: PR Pros: Offbase When They Rely on Electronic Routes? Snail mail isn’t as dreaded as PR pros might think, according to the results of a survey by Thomas Rankin Associates. The East Greenwich,… Continued

Media Insight

January 26th, 1998 by

150 Chestnut Street San Francisco, Calif. 94111; Phone: 415/395-7805 Editor’s Note: Thousands of Web wanderers and business people rely on http://www.cnet.com for a potent dose of computer-, technology- and Internet-connected news. CNET is the home… Continued

Attention All PR News Readers

January 26th, 1998 by

New Workshop Designed To Alleviate Your Crisis Concerns PR NEWS Seminarsc is hosting a one-day Advanced Crisis Management Workshop on Feb. 17 at the Sheraton Washington in D.C. More than 15 industry leaders will offer… Continued

New Nasdaq Requirements Can Be IR Friend or Foe

January 26th, 1998 by

Revised market requirements ushered in by the Nasdaq National Market and the Nasdaq SmallCap Market, and approved by the Securities Exchange Commission, could end up being a blessing – or a curse – for those… Continued

Awards Update…

January 26th, 1998 by

Selling to Kid "Best Kids Marketing Campaign of 1997" – Deadline: March 16; Healthcare PR & Marketing News "Best PR & Marketing Campaigns of 1997" – Deadline: March 18; Interactive PR & Marketing News "Netty… Continued