In PR, kudos aren't a dime a dozen. Each year, the Public Relations Society of America presents Silver Anvil for the top communications campagins. PR news salutes the winners...
AND THE BEST IN SHOW 1998 WINNER IS....
Reynolds Metals Company, Richmond, Va. with Amann & Associates Public Relations, Inc., Richmond, Va., and Creamer Dickson Basford, New York, "Reynolds Wrap Joins Meals on Wheels"
COMMUNITY RELATIONS
Business/Services Health Care & Retirement Corporation, Toledo, Ohio, with Roman/Peshoff, Inc. Toledo, Ohio, "Heart's Desire Community Outreach for Seniors"
Government Metropolitan Transit Development Board, San Diego, with The Gable Group, San Diego, "The San Diego Trolley Mission Valley West Extension"
Associations/Nonprofit Organizations Anaheim/Orange County Visitor & Convention Bureau Anaheim, Calif., with Nelson Communications Group, LLC, Irvine, Calif., "Imagination at Work"
INSTITUTIONAL PROGRAMS
Business/Manufacturing Bayer Corporation, Pittsburgh, with Spector & Associates, Inc., New York, "Making Science Make Sense"
Business/Services SBC Communications Inc., San Antonio, with Fleishman-Hillard, Inc., St. Louis, "SBC and Pacific Telesis - The First Merger of Baby Bells"
Government Commonwealth of Pennsylvania Department of Community & Economic Development, Harrisburg, Pa., with Ketchum Public Relations Worldwide, Pittsburgh, "The Rustbelt Revolution: Communicating the Economic Renaissance of PA"
Associations American Camping Association, Martinsville, Ind., with Fleishman-Hillard, Inc., St. Louis, "Camp Gives Kids a World of Good"
Nonprofit Organizations Camp Fire Boys and Girls, Kansas City, Mo., with Fleishman-Hillard, Inc., Kansas City, Mo., "Camp Fire Boys and Girls' Absolutely Incredible Kid Day"
SPECIAL EVENTS & OBSERVANCES (SEVEN OR FEWER DAYS)
Business/Manufacturing RPM, Inc., Medina, Ohio, with The James J. Roop Company, Cleveland, "RPM - Celebrating 50 Record Years"
Business/Services Knott's Berry Farm, Buena Park, Calif., with Ketchum Public Relations Worldwide, Los Angeles, "Putting America's Oldest Theme Park Back on the Map"
Government United States Navy, Washington, D.C., "Sail 200 Bicentennial Sailing of USS Constitution"
Associations/Nonprofit Organizations Multnomah County Library, Portland, Ore., with Metropolitan Group, Portland, Ore., "Come Home: The Return to Central Library"
SPECIAL EVENTS & OBSERVANCES (MORE THAN SEVEN DAYS)
Business/Manufacturing Kraft Foods, Inc., Rye Brook, N.Y., with Hunter & Associates Inc., New York, "The 100th Anniversary of Jell-O"
Business/Services Southwestern Bell, Little Rock, Ark., with Fleishman-Hillard, Inc., St. Louis, "Southwestern Bell's Miracle at the Market"
Government United States Postal Service, Washington, D.C., with Alan Taylor Communications, New York, "Legendary Football Coaches Commemorative Stamps"
Associations/Nonprofit Organizations The Morton Arboretum, Lisle, Ill., with JSH&A Public Relations, Downers Grove, Ill., "The Morton Arboretum Celebrates 75 Years"
PUBLIC SERVICE
Business Reynolds Metals Company, Richmond, Va., with Amann & Associates Public Relations Inc., Richmond, Va., and Creamer Dickson Basford, New York, "Reynolds Wrap Joins Meals on Wheels"
Associations The American Medical Women's Association, Alexandria, Va., with Fleishman-Hillard, Inc., New York, "Your Thyroid: Gland Central - Putting Thyroid Disease on the Fast Track"
Partnerships The National Safety Council, Chicago, with Greer, Margolis, Mitchell, Burns and Associates, Washington, D.C., "The Air Bag Safety Campaign"
PUBLIC AFFAIRS
Business/Manufacturing TRW Inc., Cleveland, with Dix & Eaton Incorporated, Cleveland, "Shaping Public Policy: Saving Lives by Preserving the Federal Air Bag Mandate"
Business/Services SBC Communications Inc., San Antonio, with Fleishman-Hillard, Inc. St. Louis, "Hang Up on Slamming!"
Associations Chicagoland Chamber of Commerce, Chicago, and Illinois State Chamber of Commerce, Springfield, Ill., with Jasculca/Terman and Associates, Chicago, "Midwest-Asia Aviation Coalition"
Nonprofit Organizations SeaWeb & Natural Resources Defense Council, Washington, D.C., with Fenton Communications and Environmental Media Services, Washington, D.C. "Give Swordfish A Break Campaign"
MARKETING CONSUMER PRODUCTS
Healthcare McNeil Consumer Products Company, Fort Washington, Pa., with Medisphere Communications, Inc., New York, "C.A.L.M. Four Steps to Children's Fever Management"
Technology Purple Moon, Mountain View, Calif., with Ketchum Public Relations Worldwide, San Francisco, "Launching a New Concept in Girls' Entertainment"
Food & Beverage General Mills, Inc., Minneapolis, "Team Cheerios Launch"
Packaged Goods Department 56, Inc., Eden Prairie, Minn., with Carmichael Lynch Spong, Minneapolis, "Making Tiny Towns Big Business"
Non-Packaged Goods Maytag Appliances, Newton, Iowa, with Leo Burnett Public Relations, Chicago, "Maytag Neptune High Efficiency Washer Introduction"
Other Internal Revenue Service, Washington, D.C., with Ketchum Public Relations Worldwide, Washington, D.C., "Telefile - Ten Minute Taxes"
MARKETING CONSUMER SERVICES
Travel and Tourism/Hospitality Princess Cruises, Los Angeles, with Porter Novelli, New York, "Sea-ing Double: How Princess Cruises Made Identical Ships Newsworthy"
Healthcare Services Arizona Physicians IPA, Inc., Phoenix, "APIPA Kids Clothes Swap Meets"
Technology MCI, Washington, D.C., with Z Communications, Arlington, Va., "MCI Great American Net Test"
Financial Service Visa U.S.A., San Francisco, with Ketchum Public Relations Worldwide, San Francisco, "Visa 'Read Me a Story' - Addressing America's Reading Crisis"
Other The Greater Cleveland YMCA, Cleveland, with Watt, Roop & Co., Cleveland, "YMCA: A Proud History. A New Beginning."
MARKETING BUSINESS TO BUSINESS
Professional and/or Financial Services ECS, Inc. Exton, Pa., "Uncovering Business Opportunities in Environmental Insurance"
Products ITT Night Vision, Roanoke, Va., with Carter Ryley Thomas, Richmond, Va., "The Night Vision Training Institute by ITT Industries"
Other The United Soybean Board, St. Louis, and Nebraska Soybean Board, Lincoln, Neb., with Fleishman-Hillard, Inc., Kansas City, Mo., "Reinventing the Meal with Soy"
GLOBAL COMMUNICATIONS
Northwest Airlines, St. Paul, Minn., with Shandwick, Minneapolis, "Northwest Airlines' Bridging the Pacific"
CRISIS COMMUNICATIONS
Accidents or Natural Disasters Colorado State University, Fort Collins, Colo., "Colorado State University: Flood and Recovery"
Other Crises Headquarters, United States Army, Washington, D.C., "Digging Out From A Sex Scandal"
INTERNAL COMMUNICATIONS
Business (fewer than 10,000 employees) Covance Inc., Princeton, N.J., "Operation New Name"
Business (greater than 10,000 employees) Ameritech Network Services, Hoffman Estates, Ill., "1997 Ameritech Network Services Communications Campaign"
Associations/Government/Nonprofit Organizations The Vinyl Institute, Morristown, N.J., with Edward Howard & Co., Akron, Ohio, "World Vinyl Forum"
INVESTOR RELATIONS
Companies with sales of more than $500 million The Scotts Company, Marysville, Ohio, with Lord, Sullivan & Yoder Public Relations, Columbus, Ohio, "Repositioning the Scotts Company"
MULTICULTURAL PUBLIC RELATIONS
Business Aetna Inc., Hartford, Conn., "The 1997 Aetna Calendar and Healthy Heart & Soul"
Associations/Government/Nonprofit Organizations California Milk Advisory Board, South San Francisco, with Fleishman-Hillard, Inc., Sacramento, Calif., "Hispanic Cheese Education Campaign"
INTEGRATED COMMUNICATIONS
Consumer Communications Products Pfizer Animal Health, Exton, Pa., with Colle & McVoy Marketing Communications, Minneapolis, "1997 Launch Communications Campaign for Rimadyl"
Consumer Communications Services American College of Gastroenterology, Arlington, Va., with Porter Novelli Washington, D.C. "Stop Taking Chances: A Public Education Campaign About Heartburn and GERD"
Business to Business Communications Volvo Trucks North America, Inc., Greensboro, N.C. with Carmichael Lynch Spong, Minneapolis, "Best Drive in the Game"
NEXT WEEK...IABC's GOLD QUILL WINNERS