Archive: December 1996

GOLDEN AWARDS FORMS OUT

December 16th, 1996 by

Entry forms for the 1996 Golden World Awards competition, conducted by the International Public Relations Association, are now available from Levitt Management Consultants, CIS 70526.111, and elsewhere from the IPRA Secretariat at fax: +44-181-979-5846 (Great… Continued

NEW OFFICES/MOVES

December 16th, 1996 by

Ketchum Public Relations will move its New York operation and its worldwide headquarters to 292 Madison Avenue. The staff of 120 will begin work at the new business site, which will be renamed the "Ketchum"… Continued

EDELMAN’S INTERACTIVE SERVICE BOOSTS CLIENT’S WEB PRESENCE

December 16th, 1996 by

Eighteen months ago, Richard Edelman saw the future. And he knew that the convergence of PR and the World Wide Web was on its way. At that time, Edelman Worldwide, one of the largest PR… Continued

TALK ABOUT SELF-MARKETING: HERE’S ONE GUY WHO’S GONE WORLDWIDE

December 16th, 1996 by

Pitching and selling an idea in a foreign country has its potential pitfalls, and can quickly discourage even the most ambitious self-promoters. New York PR veteran/author Ray Josephs, however, has mastered the tricks and challenges… Continued

COMMUNICATIONS EFFORTS TAKE FRONT SEAT DURING CRISES

December 16th, 1996 by

White collar mismanagement and subsequent employee lawsuits, along the lines of the Texaco fiasco, are on the rise and crisis management plans will become key to how companies fare in the future. That’s according to… Continued

AN OUNCE OF PREVENTION: MORE THOUGHTS ON CRISES

December 16th, 1996 by

By its very definition, a crisis is not a crisis until it happens. And the most common mistake, from start-up companies to sophisticated established ones, is that most still believe it cannot happen to them.… Continued

IMAGE PATROL: A LOOK AT TWO APPROACHES TO CRISES

December 16th, 1996 by

In the early 1700’s Alexander Pope said "At every word, a reputation dies." Little could he have imagined the veracity of that statement as civilization hurtled towards the 21st century. A month ago, "jelly beans"… Continued

CALENDAR

December 16th, 1996 by

Dec. 16-18: Congressional Quarterly, "Advanced Legislative Seminar," Washington, 202/887-8620. January 2-3: Public Affairs Council, "Lobbying Clinic on State and Local Governments," Washington, DC, 202/872-1790. January 5-10: Public Affairs Council, "The Public Affairs Institute," San Diego,… Continued

MCCANN-ERICKSON PURCHASES WEBER GROUP IN MUTUALLY BENEFICIAL PACT

December 16th, 1996 by

McCann-Erickson Worldwide’s recent acquisition of The Weber Group signals the beginning of "the mass consolidation of PR in the next two years," according to Larry Weber, chairman and CEO of the newly acquired company. Weber,… Continued

MARKETERS STARTING TO RECOGNIZE IT’S NOT RAINING MEN IN HEALTHCARE

December 12th, 1996 by

Marketers on the lookout for male patients shouldn’t expect to find them in the their hospital or doctor’s office. A third of the nation’s males nearly 31 million haven’t been in for an exam or… Continued