Archive: October 1996

Do you have a presence on the Internet? More importantly, can you afford not to? Like no other medium before it, the Internet has the ability to truly engage the user, and to help the… Continued

When the Sisters of Providence Health System discovered last year that only 20 percent of its hospitals conducting patient satisfaction surveys actually use the results to provide feedback to physicians and administrators, marketers decided it… Continued

As health plans design strategic plans for the future, information systems departments are finding themselves increasingly challenged to accommodate these new directions. The American Association of Health Plans has seen this change and has created… Continued

As HMOs continue to expand their presence and market share, several new tools have popped up in the industry that will prove to be helpful in strategic planning and product development. It has become necessary… Continued

ATLANTA – While improving your communications effort with physicians should be on your internal communications agenda, it’s probably not high on the priority list, according to a recent study. Doctors generally give only fair or… Continued

Nov. 6-8 Managed Care Backlash, Strategies to Overcome Negative Perceptions of Managed Care, sponsored by the International Quality & Productivity Center. Boston. Fees: $1295, Fees plus workshop: $1695. 800/882-8684. Nov. 10-12 First Annual Healthcare Marketing… Continued

Picture these hospital image television ads: An elderly couple walks down the beach together. A group of children play together at a park. A young woman plants a couple of flowers. Are these scenes unique… Continued

Winner/Wagner Opens In Houston Winner/Wagner & Associates , a Los Angeles-based public affairs firm, has opened an office in Houston. The office will be headed by Don Cornett, who joins the firm as executive vice… Continued

Citizens today are increasingly reluctant to sign up for any sort of tax increase, even when the money is destined to support improvements in communities. Yet, for a recent ballot initiative in the Tampa, Fla.… Continued

Oct. 21-22: Infocom Group, "Media Relations ’96," New York, 800/959-1059. Oct. 21-23: American Mgt. Ass’n, "PR Strategies for Success," Atlanta, 800/262-9699. Oct. 23: TJFR, "Newsroom Confidential Workshop," Cleveland, 201/444-6061. Oct. 24-26: Business for Social Responsibility,… Continued