Archive: October 1996

AS COMPETITION HEATS UP, SOFTWARE FOR HMOS ENTER FRAY

October 17th, 1996 by

As HMOs continue to expand their presence and market share, several new tools have popped up in the industry that will prove to be helpful in strategic planning and product development. It has become necessary… Continued

‘WHAT’S UP DOC?: IT’S A SERIOUS QUESTION

October 17th, 1996 by

ATLANTA – While improving your communications effort with physicians should be on your internal communications agenda, it’s probably not high on the priority list, according to a recent study. Doctors generally give only fair or… Continued

MARK THESE DATES

October 17th, 1996 by

Nov. 6-8 Managed Care Backlash, Strategies to Overcome Negative Perceptions of Managed Care, sponsored by the International Quality & Productivity Center. Boston. Fees: $1295, Fees plus workshop: $1695. 800/882-8684. Nov. 10-12 First Annual Healthcare Marketing… Continued

RECYCLED ADS CAN SAVE YOU MONEY, INCREASE YOUR COMPANY’S EXPOSURE

October 17th, 1996 by

Picture these hospital image television ads: An elderly couple walks down the beach together. A group of children play together at a park. A young woman plants a couple of flowers. Are these scenes unique… Continued

ADVERTISING ABSRACT: MARKETING FIRM CREATES TRIBUTING TO AGING

October 17th, 1996 by

In an effort to commemorate its award-winning ad campaign which made tribute to the aging process, Phoenix Systems, a marketing firm in Sioux Falls, S.D., designed a glossy calendar. The calendar includes full-color glossy shots… Continued

THE NEWS MONITOR

October 17th, 1996 by

Ready, Get Set, Enroll The health plan equivalent of the Christmas rush has started. For national healthplans –Allina, HealthPartners and Blue Cross –the zero hour is here. They’ve started reinforcing their corporate images with national… Continued

ON THE PULSE/TRENDS & SURVEYS

October 17th, 1996 by

Mental Healthcare ‘Inadequate’? A survey of consumers in managed care plans has found that 35 percent perceive mental healthcare to be "inadequate" and only 15 percent rate the care as excellent, placing it among the… Continued

CORPORATE PR EXECUTIVES SEEK TO LEAD ON BUSINESS ETHICS

October 14th, 1996 by

Many corporate PR executives view top management as more concerned about ethical issues than they were 10 years ago. Yet they also believe management has not been successful in earning greater trust from the public,… Continued

CORPORATIONS ADOPT TECHNOLOGY TOOLS TO ADD POWER TO IR

October 14th, 1996 by

Corporations are making increasing use of technology tools in their investor relations activities, a new study shows. Conference calls and broadcast faxing have become nearly universal, while newer tools such as e-mail and Web sites… Continued

BALLOT MEASURE SPURS INTEL TO HALT ANALYST MEETING

October 14th, 1996 by

Fearing that "forward-looking" statements it might make about future operating results might leave it open to shareholder lawsuits, Santa Clara, Calif.-based semiconductor manufacturer Intel Corp. [INTC] has decided not to hold its semi-annual analysts meeting.… Continued