After a Miami hospital was sued for using the x-rays of one of its patients in an ad, the American Health Information Management Association (AHIMA), a Chicago-based organization that promotes medical-data accuracy and confidentiality, has… Continued
Archive: October 1996
SNEAK PEAK AT HEDIS
October 31st, 1996 by PRNEWSYou may want to wait to do patient satisfaction surveys –although the complete HEDIS 3.0 document, a four-volume compilation of broad narratives and narrow technical details, won’t be ready until early January — a summary… Continued
MEDICAL DEVICE PEOPLE RIDE THE INFORMATION HIGHWAY
October 31st, 1996 by PRNEWSIn a high-tech medical device industry, manufacturers are leaning more heavily than ever on cyberspace to boost their marketing efforts. A show of hands at last month’s annual meeting of the Medical Marketing Assn. (MMA)… Continued
AD CAMPAIGN TAKES A SWIPE AT GOVERNMENT CARE
October 31st, 1996 by PRNEWSAn HMO that operates in the Inland Empire in California is in hot water for launching an advertising campaign that state health officials believe is inaccurate and negative. Long Beach-based Molina Medical Centers had been… Continued
ADVANTAGE TO USING ADVANTAGE?
October 31st, 1996 by PRNEWSIndependent Health in Buffalo, N.Y., filed a trademark-infringement suit last month in U.S. District Court to stop Blue Cross and Blue Shield from using the word "Advantage" in advertising its new heath maintenance organization. The… Continued
BRIGHTEN YOUR MARKETING PLAN WITH EFFECTIVE USE OF COLOR
October 31st, 1996 by PRNEWSThink of some of the greatest healthcare branding campaigns and how they use color to accentuate their attributes: the American Red Cross and its trademark vivid red cross; Blue Cross/Blue Sheild’s traditional stately blue shield… Continued
APPOINTMENTS/HIRES/CORPORATE
October 28th, 1996 by PRNEWSMitsubishi Motor Sales of America, which has opened a PR office in the Detroit area on Oct. 18, has promoted Kim Custer to director of public affairs and corporate communications. Other members of the new… Continued
NEWS/ AGENCY UPDATE
October 28th, 1996 by PRNEWSSchwartz Communications Inc., a high-tech public relations agency headquartered in Wellesley, Mass., was named by Inc. Magazine to the 1996 Inc. 500 list of America’s fastest-growing, private companies. Schwartz’s 876 percent revenue growth over the… Continued
CALMING MEDIA AND PUBLIC CONCERNS DURING SAFETY CRISIS
October 28th, 1996 by PRNEWSFor a PR firm, it’s one thing (a good thing) to be flooded with client calls. It’s quite another (a challenging thing) to be approached by a client desperate to stave off negative publicity about… Continued
MARK THESE DATES
October 28th, 1996 by PRNEWSNov. 5-7: Promotion Marketing Ass’n of America, "Basics of Promotion Marketing," Los Angeles, 212/420-1100. Nov. 5-8: Center for Corporate Community Relations, "Program Evaluation," Boston, 617/552-2555. Nov. 6: W. Glen Communications/New Media Forum, "Target Audiences Via… Continued