Archive: October 1996

FOUR THOUGHTS ON OPENING NEW MARKETS

October 3rd, 1996 by

Even with football season upon us, there’s more talk around the coffee machine on how to open new markets than there is about Monday-morning quarterbacking. While I’d rather criticize the blundering of NFL officials and… Continued

IOWA AGENCY WINS EFFIE

October 3rd, 1996 by

Advertising agency Creswell, Munsell, Fultz & Zirbel in Des Moines, Iowa was awarded a silver EFFIE in healthcare category for its ads for Iowa Health System at the American Marketing Association’s annual awards ceremony, held… Continued

COLUMBIA RECEIVES 100TH ACCREDITATION

October 3rd, 1996 by

Columbia/HCA Healthcare Corporation [COL] has set a new precedent with 100 of its 345 hospitals achieving the highest rating from the nation’s healthcare accrediting organization. And the hospital mega group is not being closed-mouth about… Continued

AMERICANS CROSSING THE BORDER

October 3rd, 1996 by

For years, wealthy Canadians have been heading to the U.S. Now the tables have turned and Canadian facilities are attracting a small but growing number of border-crossings in the other direction thanks to their new… Continued

DOCTORS RESORT TO UNIONIZING IN NEW ERA OF HEALTH REFORM

October 3rd, 1996 by

Watch out next time you want to form a physician network for your hospital — doctors in small but growing numbers, particularly in Florida and California, are becoming dues-paying union members. The AFL-CIO now represents… Continued

GIVE YOUR CUSTOMERS POWER TO ‘CHARGE IT’

October 3rd, 1996 by

Being able to provide your patients with hassle-free, paper-free admissions could be the new wave in marketing. United Payors and United Providers (UP&UP), a new company based in Rockville, Md., will act as an intermediary… Continued

BUS BILLBOARDS ROLL OUT

October 3rd, 1996 by

Covenant Health System Inc. and Family Health Systems Inc. in Brooksfield, Wis., began a $500,000 advertising campaign last week to promote their new health insurance plan, the product of a joint venture announced earlier this… Continued

COLUMBIA/HCA FIGHTS OVER NAME IN ADVERTISING CAMPAIGN

October 3rd, 1996 by

With the theme "Healthcare has never worked like this before", Columbia/HCA Healthcare Corp.’s [COL] new national advertising campaign has "worked" to bring it an unsightly lawsuit. Columbia University, which operates Columbia-Presbyterian Medical Center in New… Continued

MARK THESE DATES

October 3rd, 1996 by

Nov. 6-8 Managed Care Backlash, Strategies to Overcome Negative Perceptions of Managed Care, sponsored by the International Quality & Productivity Center. Boston. Fees: $1295, Fees plus workshop: $1695. 800/882-8684. Nov. 10-12 First Annual Healthcare Marketing… Continued

HFMA DISCUSSES HMO MARKET

October 3rd, 1996 by

About 50 healthcare financial and market managers from the United Kingdom and the United States compared notes on the managed care markets in both countries during the 16th Annual Healthcare Financial Management Association (HFMA) conference… Continued