When it comes to giving the ultimate gift, men are doing a lot more of it than are women. Statistics from the United Network for Organ Sharing indicate that 62.3 percent of donors are men… Continued
Archive: October 1996
COMBATING THE ORGAN DONATION CRISIS WITH CREATIVE MARKETING
October 3rd, 1996 by PRNEWSMarketers at organ procurement organizations and hospitals across the country, desperate to try to find a way to sell the organ donation idea to the public, are beginning to think outside the box. While they’re… Continued
HFMA DISCUSSES HMO MARKET
October 3rd, 1996 by PRNEWSAbout 50 healthcare financial and market managers from the United Kingdom and the United States compared notes on the managed care markets in both countries during the 16th Annual Healthcare Financial Management Association (HFMA) conference… Continued
IOWA AGENCY WINS EFFIE
October 3rd, 1996 by PRNEWSAdvertising agency Creswell, Munsell, Fultz & Zirbel in Des Moines, Iowa was awarded a silver EFFIE in healthcare category for its ads for Iowa Health System at the American Marketing Association’s annual awards ceremony, held… Continued
COLUMBIA RECEIVES 100TH ACCREDITATION
October 3rd, 1996 by PRNEWSColumbia/HCA Healthcare Corporation [COL] has set a new precedent with 100 of its 345 hospitals achieving the highest rating from the nation’s healthcare accrediting organization. And the hospital mega group is not being closed-mouth about… Continued
AMERICANS CROSSING THE BORDER
October 3rd, 1996 by PRNEWSFor years, wealthy Canadians have been heading to the U.S. Now the tables have turned and Canadian facilities are attracting a small but growing number of border-crossings in the other direction thanks to their new… Continued
DOCTORS RESORT TO UNIONIZING IN NEW ERA OF HEALTH REFORM
October 3rd, 1996 by PRNEWSWatch out next time you want to form a physician network for your hospital — doctors in small but growing numbers, particularly in Florida and California, are becoming dues-paying union members. The AFL-CIO now represents… Continued
GIVE YOUR CUSTOMERS POWER TO ‘CHARGE IT’
October 3rd, 1996 by PRNEWSBeing able to provide your patients with hassle-free, paper-free admissions could be the new wave in marketing. United Payors and United Providers (UP&UP), a new company based in Rockville, Md., will act as an intermediary… Continued
BUS BILLBOARDS ROLL OUT
October 3rd, 1996 by PRNEWSCovenant Health System Inc. and Family Health Systems Inc. in Brooksfield, Wis., began a $500,000 advertising campaign last week to promote their new health insurance plan, the product of a joint venture announced earlier this… Continued
COLUMBIA/HCA FIGHTS OVER NAME IN ADVERTISING CAMPAIGN
October 3rd, 1996 by PRNEWSWith the theme "Healthcare has never worked like this before", Columbia/HCA Healthcare Corp.’s [COL] new national advertising campaign has "worked" to bring it an unsightly lawsuit. Columbia University, which operates Columbia-Presbyterian Medical Center in New… Continued