Archive: October 1996

19961007 HOLIDAY ‘SPIRIT’ HELPS LAUNCH OF SNACK FOOD October 7, 1996 HOLIDAY ‘SPIRIT’ HELPS LAUNCH OF SNACK FOOD October 7, 1996 One approach to PR is to seize the moment and bank on it. Food… Continued

19961007 UPCOMING EVENTS: October 7, 1996 UPCOMING EVENTS: October 7, 1996 Oct. 8-11: National Investor Relations Institute, "Intro to Investor Relations," New York, 703/506-3570. Oct. 9: Congressional Quarterly, "Congress and the Legislative Process," Washington, D.C.,… Continued

19961007 MARKETING ASSOCIATION EXEC October 7, 1996 MARKETING ASSOCIATION EXEC October 7, 1996 The Direct Marketing Association (DMA), New York, hired H. Robert Wientzen as president and CEO. He was an advertising and direct marketing… Continued

19961007 TRADE, BUSINESS MEDIA MAY BE GETTING TOUGHER TO CRACK October 7, 1996 TRADE, BUSINESS MEDIA MAY BE GETTING TOUGHER TO CRACK October 7, 1996 Trade and business media at times have had a reputation… Continued

Nov. 6-8 Managed Care Backlash, Strategies to Overcome Negative Perceptions of Managed Care, sponsored by the International Quality & Productivity Center. Boston. Fees: $1295, Fees plus workshop: $1695. 800/882-8684. Nov. 10-12 First Annual Healthcare Marketing… Continued

ATLANTA_ In response to power struggles from managed care organizations, many hospitals are creating primary care networks (PCN) to give them stronger leverage over HMOs. The topic of PCNs was discussed last week at the… Continued

Even with football season upon us, there’s more talk around the coffee machine on how to open new markets than there is about Monday-morning quarterbacking. While I’d rather criticize the blundering of NFL officials and… Continued

While marketers at Wishard Memorial were careful not to misrepresent themselves or their survey results in their ads –hospitals across the country should be cautious as well. Recently, the American Hospital Association issued guidelines on… Continued

Once shunned by some as simply a hospital for the indigent, Wishard Memorial Hospital in Indianapolis has attracted a bevy of managed care contracts with access to hundreds of thousands of paying patients thanks to… Continued

This week’s Colleague to Colleague talks with Julie Wang, CEO and founder of Wang Associates, one of the nation’s largest healthcare PR firms, based in New York City. Wang has a wide array of experience,… Continued