Archive: October 1996

STEPS IN BENCHMARKING

October 7th, 1996 by

19961007 STEPS IN BENCHMARKING October 7, 1996 STEPS IN BENCHMARKING October 7, 1996 Companies planning to benchmark their corporate communications department should plan on "a minimum of six months" to complete data collection, analysis and… Continued

UNABOMBER SUSPECT INDICTED FOR BURSON EXEC’S DEATH

October 7th, 1996 by

19961007 UNABOMBER SUSPECT INDICTED FOR BURSON EXEC’S DEATH October 7, 1996 UNABOMBER SUSPECT INDICTED FOR BURSON EXEC’S DEATH October 7, 1996 A federal grand jury in New Jersey issued an indictment on Oct. 1 against… Continued

NEW FIRMS

October 7th, 1996 by

19961007 NEW FIRMS October 7, 1996 NEW FIRMS October 7, 1996 McMahon Opens in Maryland Paige McMahon, formerly director of public relations at the National Turkey Federation, Washington, D.C., has opened a PR generalist firm… Continued

NEW OFFICES

October 7th, 1996 by

19961007 NEW OFFICES October 7, 1996 NEW OFFICES October 7, 1996 Mower: Green Grass in Albany Ad/PR agency Eric Mower and Associates, headquartered in Syracuse, N.Y., is adding to its presence in upstate New York… Continued

KEYS TO SUCCESSFULLY MARKETING PRIMARY CARE NETWORKS

October 3rd, 1996 by

ATLANTA_ In response to power struggles from managed care organizations, many hospitals are creating primary care networks (PCN) to give them stronger leverage over HMOs. The topic of PCNs was discussed last week at the… Continued

AHA’S NEW AD GUIDELINES

October 3rd, 1996 by

While marketers at Wishard Memorial were careful not to misrepresent themselves or their survey results in their ads –hospitals across the country should be cautious as well. Recently, the American Hospital Association issued guidelines on… Continued

HOSPITAL OVERCOMES IMAGE AS INDIGENT PROVIDER

October 3rd, 1996 by

Once shunned by some as simply a hospital for the indigent, Wishard Memorial Hospital in Indianapolis has attracted a bevy of managed care contracts with access to hundreds of thousands of paying patients thanks to… Continued

WHEN GROWING YOUR PR BUSINESS, BE SELECTIVE ABOUT YOUR CLIENTS

October 3rd, 1996 by

This week’s Colleague to Colleague talks with Julie Wang, CEO and founder of Wang Associates, one of the nation’s largest healthcare PR firms, based in New York City. Wang has a wide array of experience,… Continued

WHO’S MORE GIVING?

October 3rd, 1996 by

When it comes to giving the ultimate gift, men are doing a lot more of it than are women. Statistics from the United Network for Organ Sharing indicate that 62.3 percent of donors are men… Continued

COMBATING THE ORGAN DONATION CRISIS WITH CREATIVE MARKETING

October 3rd, 1996 by

Marketers at organ procurement organizations and hospitals across the country, desperate to try to find a way to sell the organ donation idea to the public, are beginning to think outside the box. While they’re… Continued