Archive: September 1996

Advanced Imaging Inc. created this innovative print advertising campaign to tout its own work in the medical industry. A pioneer in the use of computers for medical illustration, David Bolinsky, president of Advanced Imagining Inc.… Continued

Sept. 27-30 The 18th Annual Educational Conference and Trade Show, Atlanta. Sponsored by American Society for Healthcare Marketing and Public Relations. Members: $595; non-members: $850. Call 312/422-3737. Oct. 10-12 American Association of Health Plans is… Continued

Testimonials (also known as "endorsements") can be effective advertising tools. Consumers often fail to distinguish between the advertiser, on the one hand, and the opinions, beliefs, findings or experiences of the person providing the testimonial,… Continued

PR executives at the Fairview Health System in Minneapolis succeeded in damage control this year with a comprehensive promotional campaign to counter-act the negative PR it received during its takeover of the University of Minnesota… Continued

Hundreds of healthcare marketing and PR executives are gearing up for one of the largest industry conference of the year–the First Joint Annual Educational Conference and Exhibits to be held Sept. 27-30 in Atlanta. This… Continued

Have you heard the one about the healthcare marketing executive who started off her sales presentation with a joke, didn’t get a single laugh, and blew the whole sale? It’s not only not funny _… Continued

January Nat’l Eye Care Month February American Heart Month March National Kidney Month April National Sexually Transmitted Diseases Awareness Month May National Arthritis June Nat’l Headache Awareness Week (June 1-7) July Lead Poison Control Week… Continued

As competition heats up for a bigger slice of corporate funding, corporate sponsors are demanding greater recognition for their efforts. So –watch out –your sponsors may expect more than just a microscopic logo at the… Continued

Virtual Medical Center Opens Mediconsult.com, a new company with offices in Bermuda, Boston, Montreal and Toronto has announced an Internet-based "virtual medical clinic" that promises to have a dramatic impact on the quality of medical… Continued

In a survey gaugin the public’s views on the credibility of various industries, the managed care industry finished near the bottom of the list, only slightly higher than the tobacco industry. The pharmaceutical industry ranked… Continued