A major focus of the book by professors John Mahon and Richard McGowan is a simple model that they say puts external, non-market forces in a context that business managers can understand. The model is… Continued
Archive: September 1996
BOOK REVIEW/PUBLIC AFFAIRS
September 23rd, 1996 by PRNEWSNeeded: Conceptual Approach to External Environment As one of PR NEWS’ 1997 PR Professional of the Year nominees points out, public relations executives need to help their organizations address the complexity of the social and… Continued
PROMOTIONS/NEW HIRES
September 23rd, 1996 by PRNEWSMS&L Names Practice Leaders The New York office of Manning, Selvage & Lee (MS&L), has appointed three senior vice presidents to head three practice groups. Jeremy Jacob will head the office’s consumer marketing effort, Andy… Continued
NEW AGENCY LEADERS
September 23rd, 1996 by PRNEWSPacific/West Names COO Pacific/West Communications Group Inc. , Los Angeles, hired John Smither as chief operating officer of the corporate office. He was vice president/CFO at multimedia hardware and software manufacturer Reveal Inc., Woodland Hills,… Continued
NEW ADDRESSES
September 23rd, 1996 by PRNEWSCalifornia Firm Moves Business Communications , formerly in Big Bear City, Calif., has moved north to Santa Barbara, Calif. The new address is 5089 Walnut Park Drive, Santa Barbara, CA 93111-1852, 805/681-9013. New Address for… Continued
NAME CHANGES
September 23rd, 1996 by PRNEWSCIG Adopts Porter/Novelli Name The Communications International Group, a global network of PR agencies most of which are owned in whole or in part by Omnicom Group [OMC], New York, last week changed its name… Continued
MERGERS & ACQUISITIONS
September 23rd, 1996 by PRNEWSKetchum Seeks High-Tech Firm Ketchum Public Relations is looking for a high-tech PR firm to acquire, PR NEWS has learned. The New York-based agency has had discussions with a number of firms, which President Ray… Continued
UPCOMING EVENTS:
September 23rd, 1996 by PRNEWSSept. 27: Public Relations Soc. of Amer., "Product Marketing Seminar," Los Angeles, call S. Conway, 213/857-9100. Sept. 27: TJFR, "Environmental Media Relations," Boston, 201/444-6061. Sept. 27: Public Relations Soc. of Amer., "Strategy Design for Issues… Continued
FORBES, REDFORD AT PAGE MEETING
September 23rd, 1996 by PRNEWSFormer Republican presidential candidate Steve Forbes and screen actor Robert Redford are among the well-known presenters at the annual meeting of the Arthur W. Page Society, a by-invitation-only group of corporate and firm executives. Other… Continued
RIDING RISING TIDE, AGENCIES PROFIT FROM RECESSION LESSONS
September 23rd, 1996 by PRNEWSWith the Dow Jones industrial average hitting all-time records the last two weeks, PR firm executives can’t help but be aware how the overall strength of the economy is propelling their business. For many firms,… Continued