Archive: June 1996

DEALING WITH A CRISIS: AN HOUR BY HOUR ACCOUNT

June 3rd, 1996 by

A crisis is something most communications executives prepare for but hopefully never have to face. When a crisis breaks, what is it really like? To bring this to life, Canadian crisis counseling firm Mindszenthy &… Continued

RECRUITERS FOR AN AGENCY SEARCH?

June 3rd, 1996 by

Responding to our May 27 story (p. 1) on agency searches, marketing consultant Tom Harris wrote to recommend against use of PR executive search firms for the task of identifying and recommending PR agencies. While… Continued

MONITORING FIRMS IN JV

June 3rd, 1996 by

Broadcast monitoring vendors Radio TV Reports and Video Monitoring Services have entered into a limited partnership. Along with sister company Adbank, which archives video clips of advertising, radio and TV monitor Radio TV Reports will… Continued

CYBERZINE SEEKS PR SUBMISSIONS

June 3rd, 1996 by

The new WOW! consumer online service from CompuServe seeks press materials from companies and PR firms. Information for the adult version of the service should be sent to Kassie Rose, managing editor. Steve Cvengros, managing… Continued

UPCOMING CONFERENCES:

June 3rd, 1996 by

* Fall PR Conference Planned Seeking to go head-to-head with the Public Relations Society of America fall conference, Ragan Communications has planned a two-day “strategic” PR conference for the fall. The Oct. 7-8 conference, the… Continued

MAT RELEASE FIRM OPENS IN LONDON

June 3rd, 1996 by

Print and broadcast mat release service News USA, Vienna, Va., has begun an operation in London, England. Established through a licensing agreement, UK News will offer mat release services for distribution of feature article material… Continued

RESEARCH, MEDIA EVENT PROPEL PAGER LAUNCH

June 3rd, 1996 by

Today, it is difficult to break through media and marketplace clutter to make a new product stand out–even when it is a breakthrough. Pager manufacturer SkyTel found that one way to stand out was to… Continued

CD-OOPS: Virus Infects Interactive Press Kit

June 3rd, 1996 by

High-tech tools such as e-mail and CD-ROM offer the PR executive exciting and effective new ways to communicate with and deliver information to the media. They also lead to the risk of high-tech glitches, as… Continued