Today, it is difficult to break through media and marketplace clutter to make a new product stand out–even when it is a breakthrough. Pager manufacturer SkyTel found that one way to stand out was to… Continued
Archive: June 1996
MAT RELEASE FIRM OPENS IN LONDON
June 3rd, 1996 by PRNEWSPrint and broadcast mat release service News USA, Vienna, Va., has begun an operation in London, England. Established through a licensing agreement, UK News will offer mat release services for distribution of feature article material… Continued
UPCOMING CONFERENCES:
June 3rd, 1996 by PRNEWS* Fall PR Conference Planned Seeking to go head-to-head with the Public Relations Society of America fall conference, Ragan Communications has planned a two-day “strategic” PR conference for the fall. The Oct. 7-8 conference, the… Continued
CYBERZINE SEEKS PR SUBMISSIONS
June 3rd, 1996 by PRNEWSThe new WOW! consumer online service from CompuServe seeks press materials from companies and PR firms. Information for the adult version of the service should be sent to Kassie Rose, managing editor. Steve Cvengros, managing… Continued
MONITORING FIRMS IN JV
June 3rd, 1996 by PRNEWSBroadcast monitoring vendors Radio TV Reports and Video Monitoring Services have entered into a limited partnership. Along with sister company Adbank, which archives video clips of advertising, radio and TV monitor Radio TV Reports will… Continued
RECRUITERS FOR AN AGENCY SEARCH?
June 3rd, 1996 by PRNEWSResponding to our May 27 story (p. 1) on agency searches, marketing consultant Tom Harris wrote to recommend against use of PR executive search firms for the task of identifying and recommending PR agencies. While… Continued
DEALING WITH A CRISIS: AN HOUR BY HOUR ACCOUNT
June 3rd, 1996 by PRNEWSA crisis is something most communications executives prepare for but hopefully never have to face. When a crisis breaks, what is it really like? To bring this to life, Canadian crisis counseling firm Mindszenthy &… Continued
STUDY: CORPORATE LEADERS NOT HIGH ON PR FUNCTION
June 3rd, 1996 by PRNEWSA major study of top corporate executives contains some troubling findings for PR executives. Several hundred top brass–including CEOs–believe their corporations’ communications efforts are having limited effect, according to the research conducted for the American… Continued