Archive: June 1996

FOCUS ON CLIENT RELATIONS IS PRIORITY FOR PROFESSIONAL SERVICE

June 10th, 1996 by

The PR profession is taking a close look at what is working for professional service organizations (e.g. law firms, accounting firms, etc.) and what isn’t. Many recipes for success that existed five years ago have… Continued

MERGERS & ACQUISITIONS

June 10th, 1996 by

Jefferson Buys Kessler Public affairs firm The Jefferson Group, Washington, D.C., last week announced the acquisition of Kessler & Associates, a Washington-based PR, government relations and marketing firm. Kessler’s founder and president, Rick Kessler, joins… Continued

NEW VENTURES

June 10th, 1996 by

Kaufman Starts Asian Unit Advertising and public relations agency Henry J. Kaufman & Associates, Washington, D.C., launched an Asian Marketing unit. The group will promote products and services of U.S. companies to Asian-Americans. It also… Continued

INTERACTIVE VENTURES

June 10th, 1996 by

Crisis Firm Launches Web Site Mindszenthy & Roberts (M&R), a Toronto-based crisis counseling firm, established a home page on the Web. The site is at http://www.mrcom.com. M&R also operates a crisis communications and management training… Continued

NEW AGENCY LEADERS

June 10th, 1996 by

Kozikowski Heads Cushman/N.Y. Mitch Kozikowksi has been appointed general manager of the New York office of Aaron D. Cushman and Associates Inc. Operating as a management consultant for the past four years, Kozikowski earlier headed… Continued

PROMOTIONS/NEW HIRES

June 10th, 1996 by

Lane & Coady Adds VPs Beauty products and toiletries specialist PR firm Lane & Coady, New York, hired a new vice president and promoted another executive to vice president. Beth James, account supervisor, was promoted… Continued

GIVE YOUR PRESENTATIONS A KICK, RECHARGE IDEAS

June 10th, 1996 by

You’ve probably endured numerous seminars and presentations at which you think, “been there, seen that.” Holding the audience’s attention during a presentation takes preparation and innovation, but with the help of presentation software packages, it’s… Continued

CAN HEADHUNTERS, CONSULTANTS CONDUCT UNBIASED AGENCY SEARCHES?

June 10th, 1996 by

Our May 27 story about clients using third-party firms to assist in agency searches apparently hit a raw nerve with some PR agencies. After receiving responses from some readers, we decided to look more closely… Continued

ONE RECRUITER’S SEARCH PROCESS

June 10th, 1996 by

Executive recruiting firm Spring Associates, New York, which also has a focus on agency review and selection, uses the following process in agency searches. Dennis Spring, president, believes following a rigorous process like this precludes… Continued

COLLEGE RECOGNIZES TEACHER’S LEGACY

June 10th, 1996 by

When planning an anniversary program, public and media attention often is short-lived. A recent program commemorating the 10th anniversary of the Challenger space shuttle disaster demonstrates how a multi-dimensional program can stretch the window of… Continued