Archive: May 1996

Luis Morales, president of the Public Relations Society of America, has retired as director of marketing and communication at Robert Morris Associates, a banking industry trade group in Philadelphia. Morales will continue to serve out… Continued

The American Association of Advertising Agencies (4As) and the American Advertising Federation announced an effort to focus public attention on negative political advertising. As part of a “Political Advertising Repair” initiative, the groups have asked… Continued

Developing and disseminating information about public relations research and effective public relations approaches has been the charter of the Institute for Public Relations Research & Education since the group broke away from the Public Relations… Continued

Almost 90 percent of the advertising agencies responding to a recent survey by the American Association of Advertising Agencies (4As) said they use interactive media in some way. About three out of four responding agencies… Continued

With tight budgets and pressure from management to show results, more and more organizations are putting their promotional dollars behind direct marketing. The sophistication of databases and expanding number of channels through broadcast, cable TV,… Continued