Archive: May 1996

PR READING LIST

May 6th, 1996 by

Brand loyalty is a key concern for marketers today. Insights on increasing customer loyalty are found in “The Fourth Wave: Brand Loyalty Marketing.” By Larry Light and Richard Morgan of the Coalition for Brand Equity,… Continued

MAKE SURE SEARCH ENGINES FIND YOUR SITE

May 6th, 1996 by

Do a simple query on a search engine–and what you usually get are hundreds of documents–many of which are unusable and irrelevant. For example, a Web user looking for Time Warner Inc.’s home page by… Continued

MEDIA RELATIONS GUIDE COMING NEXT MONTH

May 6th, 1996 by

Next month PR NEWS will send subscribers an exclusive bonus–the “PR NEWS Guide to Media Relations Services.” Included in the guide will be listings of scores of products and services that PR executives rely on… Continued

UTILITY CENTERS PRIORITIES AROUND BUSINESS, OPERATING GOALS

May 6th, 1996 by

With their intense involvement in legislative and regulatory developments at the local, state and federal levels, many corporate public affairs departments set their priorities in reaction to the timetables or priorities of governmental and legislative… Continued

UPCOMING EVENTS:

May 6th, 1996 by

May 7-10: Center for Corporate Community Relations, “The Institute on Corporate Community Relations,” Boston, 617/552-2555. May 8: Congressional Quarterly, “Using Internet to Find Free or Low-Cost Federal Info,” Washington, D.C., 202/887-8620. May 8: Ragan Communications,… Continued

HONORS:

May 6th, 1996 by

Gary Grates, president and CEO of Boxenbaum Grates Inc. , New York, was named the 1995/96 “Outstanding Alumnus” of the journalism and public relations department at Utica College of Syracuse University. Grates also initiated the… Continued

ADVERTISING AGENCIES ARE QUICKLY ADOPTING INTERACTIVE TOOLS

May 6th, 1996 by

Almost 90 percent of the advertising agencies responding to a recent survey by the American Association of Advertising Agencies (4As) said they use interactive media in some way. About three out of four responding agencies… Continued

PR RESEARCH INSTITUTE PROSPERS AT NEW LOCATION

May 6th, 1996 by

Developing and disseminating information about public relations research and effective public relations approaches has been the charter of the Institute for Public Relations Research & Education since the group broke away from the Public Relations… Continued

NEGATIVE POLITICAL ADS TARGETED

May 6th, 1996 by

The American Association of Advertising Agencies (4As) and the American Advertising Federation announced an effort to focus public attention on negative political advertising. As part of a “Political Advertising Repair” initiative, the groups have asked… Continued

PRSA PRESIDENT RETIRES

May 6th, 1996 by

Luis Morales, president of the Public Relations Society of America, has retired as director of marketing and communication at Robert Morris Associates, a banking industry trade group in Philadelphia. Morales will continue to serve out… Continued