Archive: May 1996

It may not be the world’s longest press release, but a 42-page epic by Greg Jarboe of Ziff-Davis Publishing must be among the weightiest ever produced. According to PR NEWS’ sister newsletter, min, the tome… Continued

ADI Press Track. http://www.presstrac.com Provides information about its news and media content analysis; company directory, a search mechanism and links to USA Today. Agenda Online . http://www.agendaonline.com Provides users with information about event planning including… Continued

The American Society of Association Executives (ASAE), Washington, D.C., recently handed out 13 awards of excellence for association government relations programs. The winners, by category, are: — Overall program management/federal level legislative–National Rehabilitation Association, Alexandria,… Continued

Decreasing federal budgets and a push for deregulation are leading to expanding influence of state legislatures. This, in turn, is leading to increased focus on state government relations activities by corporations. Given the increasing importance… Continued

Next month PR NEWS will send subscribers an exclusive bonus–the “PR NEWS Guide to Media Relations Services.” Included in the guide will be listings of scores of products and services that PR executives rely on… Continued

Do a simple query on a search engine–and what you usually get are hundreds of documents–many of which are unusable and irrelevant. For example, a Web user looking for Time Warner Inc.’s home page by… Continued

Brand loyalty is a key concern for marketers today. Insights on increasing customer loyalty are found in “The Fourth Wave: Brand Loyalty Marketing.” By Larry Light and Richard Morgan of the Coalition for Brand Equity,… Continued

Change is a touchy subject within a company–but is required if companies are to prosper as markets and technologies change. So how should companies tackle communicating change to front-line employees, especially when the future of… Continued

The Weber Group , Cambridge, Mass., hired James Finlaw as senior vice president. He was a director at Cunningham Communications, Cambridge. Lisa Lindgren was appointed director of the San Diego HyperMedia Center, a unit of… Continued

H&K’s Berard to Fleishman John Berard, executive managing director and head of the advanced technology unit at Hill and Knowlton’s New York office, is joining Fleishman-Hillard as general manager of the firm’s San Francisco office.… Continued