Archive: May 1996

CORPORATE PROMOTIONS/HIRES

May 13th, 1996 by

Blockbuster Entertainment Group, Fort Lauderdale, Fla., named Jonathan Baskin as senior vice president, corporate relations. He was director of communications for The Limited Inc.. Meredith Clements was named director of public relations at Philips Media… Continued

CHINA: PR CHALLENGE AND OPPORTUNITY

May 13th, 1996 by

As Western corporations eye the vast and quickly growing Chinese market, PR practitioners charged with executing programs there quickly find that they have much to learn. Insights into what professionals should watch out for there… Continued

HOW TO CRAFT AN IMAGE IN CHINA

May 13th, 1996 by

“In China, perhaps more than anywhere else in the world, building and maintaining a strong corporate image–carefully managing reputation–is critical to the achievement of virtually every company’s business purpose,” said Dian Terry, senior vice president… Continued

NEW VENTURES

May 13th, 1996 by

Robinson, Lerer To Exit Bozell Ken Lerer, Linda Robinson and Ken Montgomery–three of the top executives of the Sawyer Miller/Robinson Lerer Montgomery Group, New York–are leaving the firm. Confirming a May 3 report in The… Continued

CAMERA MAKER FOCUSES ON STUDENTS, PROFESSIONALS

May 13th, 1996 by

Program courts students to start with Canon, pros to switch Companies can look at markets as static entities comprised of groups with whom they would like to gain market share. Or they can look at… Continued

SITE INSPECTION: FINDING PR ON THE WEB

May 13th, 1996 by

ADI Press Track. http://www.presstrac.com Provides information about its news and media content analysis; company directory, a search mechanism and links to USA Today. Agenda Online . http://www.agendaonline.com Provides users with information about event planning including… Continued

LONGEST PRESS RELEASE?

May 13th, 1996 by

It may not be the world’s longest press release, but a 42-page epic by Greg Jarboe of Ziff-Davis Publishing must be among the weightiest ever produced. According to PR NEWS’ sister newsletter, min, the tome… Continued

PR BUDGETS UP IN N.Y. AREA

May 13th, 1996 by

Corporate public relations budgets are up in the New York metropolitan area, a survey by the New York chapter of the Public Relations Society of America (PRSA) shows. The survey of more than 800 executives… Continued

WEB PAGE FOCUSES ON ARS

May 13th, 1996 by

Cato Communications Inc., publishers of Sid Cato’s Newsletter on Annual Reports, has unveiled a Web site with information on annual reports. Included on the site, located at http://www.sidcato.com, is a quiz on annual reports, with… Continued

4AS ELECTS OFFICERS

May 13th, 1996 by

The American Association of Advertising Agencies (4As) elected its new leadership for 1996-97. The officers are: chairman–David Bell, chairman and CEO of Bozell Worldwide Inc., New York; Ralph Rydholm, chairman and CEO of Tatham EURO… Continued