Archive: May 1996

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AIR CRASH PUTS COMPANY IN UNWELCOME SPOTLIGHT

May 20th, 1996 by

A company crisis involving lives lost is always the worst scenario an organization faces. The May 11 Florida crash of an airline operated by ValuJet Airlines Inc. presented the carrier with two difficult tasks: communicating… Continued

HOW TO CRAFT AN IMAGE IN CHINA

May 13th, 1996 by

“In China, perhaps more than anywhere else in the world, building and maintaining a strong corporate image–carefully managing reputation–is critical to the achievement of virtually every company’s business purpose,” said Dian Terry, senior vice president… Continued

CHINA: PR CHALLENGE AND OPPORTUNITY

May 13th, 1996 by

As Western corporations eye the vast and quickly growing Chinese market, PR practitioners charged with executing programs there quickly find that they have much to learn. Insights into what professionals should watch out for there… Continued

CORPORATE PROMOTIONS/HIRES

May 13th, 1996 by

Blockbuster Entertainment Group, Fort Lauderdale, Fla., named Jonathan Baskin as senior vice president, corporate relations. He was director of communications for The Limited Inc.. Meredith Clements was named director of public relations at Philips Media… Continued

UNDERSTAND CRISIS DYNAMICS, PUT PLANS IN PLACE

May 13th, 1996 by

Limiting the damage for a crisis–or better yet preventing one, is the thrust of a new book by training executive and former police officer Steve Albrecht. In “Corporate Self-Defense: How to Protect your Organization in… Continued

NEW HIRES/PROMOTIONS

May 13th, 1996 by

Cynthia Hudson joined Burson-Marsteller, Washington, D.C., as managing director in the firm’s public affairs group. She was a principal at the Sawyer Miller/Robinson Lerer Montgomery Group, Washington. Wendy Nichols was promoted to manager of consumer… Continued

NEW ADDRESSES/PHONES

May 13th, 1996 by

Ad/PR agency Ira Thomas Associates Inc., Youngstown, Ohio, has a new phone number: 330/793-3000.

AGENCY MISCELLANY

May 13th, 1996 by

Witherspoon & Associates, Fort Worth, Texas, is marking its fiftieth anniversary. Founded in 1946 as a PR firm, the company since has added advertising and marketing services. (Witherspoon, 817/335- 1373)

MERGERS & ACQUISITIONS

May 13th, 1996 by

Omnicom Group Inc., the parent company of PR firm Porter/Novelli, purchased a 20-percent stake in high-tech PR firm A Plus Group, London. A Plus will oversee Omnicom’s high-tech PR practice in Europe, working closely with… Continued

AGENCY REALIGNMETS

May 13th, 1996 by

Firm Enters Interactive Fray Hadeler Sullivan Ewing (HSE), Dallas, Texas, formed an interactive division–One Zero Interactive. Jesse Collard of Dallas ad agency the Richards Group’s Click Here Division joins Hadeler as director of the new… Continued