15 to Watch (Corporate/Nonprofit): Lisa Jaycox

Communications Specialist, McGraw-Hill Companies Age: 28

Going beyond the immediate PR need and getting the big picture is what makes Lisa Jaycox an unstoppable force. As communications specialist in McGraw-Hill’s Information & Media group, Jaycox is the sole PR support for McGraw-Hill Construction and Aviation Week, providers of b2b information and services for their respective industries. To effectively drive communications, she has become a subject matter expert in the construction and aviation fields. Jaycox’s strengths are gaining trust and building relationships with all stakeholders—key virtues to a PR pro’s success.

Building Green

“Managing the promotion of McGraw-Hill Construction’s green building research reports has been a real challenge,” N.Y.C.-based Jaycox says. “Through targeted pitches, industry partnerships and relationship management with key reporters, I have had great success sharing findings with top-tier media and bloggers alike.”

Pumped Up Volume

“It’s challenging to keep up with the volume of opportunities afforded by our technologically integrated industry. With social media, there are so many ways to reach out to customers and stakeholders, and many different platforms that require monitoring and responses.”

Bright Minds

“I get to work with some of the brightest minds in aerospace, defense and construction. I greatly appreciate being able to learn from them and promote positive change in these industries.” â–