15 to Watch (Corporate/Nonprofit): Bryson Thornton

Manager, Marketing Communications and PR, Dell Monte Foods Age: 27

Bryson Thornton brings unmatched passion, energy and positive impact to Del Monte’s marketing program. With strong industry and brand knowledge, San Francisco-based Thornton consistently recognizes effective PR “angles” that support the Del Monte brand story. He serves as the chief communications counsel and principal PR support to the Del Monte marketing organization, including its leadership and the entire brand portfolio.

From Ketchup to Cats…

“From talking ketchup bottles for Heinz, to the world’s largest doghouse for Milk-Bone, and even creating a game show for cats on behalf of Meow Mix (hosted by game show legend Chuck Woolery), I’ve had the opportunity to work on some exciting, best-in-class brand PR campaigns,” he says. “A great PR campaign should do more than achieve media impressions; it should be fully integrated to drive sales at the retailer, foster consumer engagement online, highlight consumer promotions activities and ultimately strengthen consumer perception. “

Expert Advice

“Serving as a functional expert, I find rewards in knowing that I’ve provided expertise on a subject that others might find overwhelming. A top-tier media placement is always nice, too.”

When the Going Gets Tough

“As communications professionals, our challenges change every day. When times are tough, our employers, brands, clients, etc., depend on us to prepare them for the worst and aid them in their recovery. When things are going great, we’re there to help them tell the story and gain momentum from their wins.” â–