Speaker Presentations
Conference Workbook
To view each speaker's presentation click on their name.
Fear Factor Metrics: A Look at the Metrics Communicators Fear Most
Sandra Fathi, Founder and President, Affect, @sandrafathi
Chris Scully, VP of Analytics, @carma
Case Study I: PR Measurement at Work in the Real World
Kirstie Foster, Director of Corporate and Brand Communications, General Mills, @kirstiefoster
How to Apply Social Insights to Communications Strategy
Andrew Bates, Analytics Advisor, Social Media, AARP, @AndrewBates, @AARP
Laura Duda, VP, Corporate Communications, Exelon Corp., @LauraPDuda, @Exelon
Case Study II: PR Measurement at Work in the Real World
Brian Ames, VP, Employee Communications, The Boeing Company, @Boeing
Luncheon and Keynote Presentation: The Future of PR Measurement, and What It Means for Your Career
Allyson Hugley, President, Measurement and Analytics, Weber Shandwick, @HugleyA
How to Create Measurement Dashboards That Communicate PR's Business Value
Katie Paine, Publisher & CEO, Paine Publishing, @queenofmetrics
Justin Greeves, Senior Vice President, Research, Porter Novelli, @porternovelli
Jana Thomas, EVP, Strategic Planning, Analytics and Research, Health and Social Impact, Porter Novelli, @porternovelli
Case Study III: PR Measurement at Work in the Real World
Fernando Vivanco, Senior Director, Corporate Communications, Medtronic, @Medtronic
How to Measure Media Coverage and Tie It To organizational Goals
Therese Van Ryne, Head of Global PR and Analyst Relations, Zebra Technologies, @ThereseVanRyne, @ZebraTechnology
Serena Ehrlich, Director of Social Media, BusinessWire, @serena, @BusinessWire
Case Study IV: PR Measurement at Work in the Real World
Bernhard Mors, VP, Corporate & Digital Communications, MasterCard, @bernhardmx, @MasterCardNews
Bonus Items: