Just-Published PR Measurement Guidebook Features Tip Sheets for Measuring the Impact of Public Relations and Tying Efforts to the Bottom Line 

Rockville, MD, June 26, 2014 — In the newest must-read PR Measurement Guidebook, experts offer the freshest and smartest ideas for measuring the impact of public relations and tying your efforts to key business objectives and performance indicators, from awareness to sentiment and perception, from influence and advocacy to action and participation.

The PR Measurement Guidebook is available at www.prnewsonline.com/pr-measurement-guidebook-vol8

This nearly 200+ page guide will help communicators take the sting out of the difficulty of measuring by providing them with sound ideas, tactics, checklists and do's and don'ts that will accelerate their efforts.

PR Measurement Guidebook chapters include:

  • State of PR Measurement
  • Tying PR to Sales
  • Reputation Management
  • How to Measure Social Media ROI
  • Presenting Measurement to Senior Leaders
  • Dashboard and Tools
  • Measurement Resources

Digital and print versions of the PR Measurement Guidebook are available at www.prnewsonline.com/pr-measurement-guidebook-vol8.

PR News’ PR Measurement Guidebook, Vol. 8 is an essential resource for PR professionals at any organization as it shows how to measure results in meaningful ways. PR News also offers guidebooks ranging in topic from employee relations to digital PR and social media. All books are available online at www.prnewsonline.com/prpress

Contact Laura Snitkovskiy at laura@accessintel.com with any questions regarding this guidebook.

PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. For more information, please visit www.prnewsonline.com.